Photography doesn’t have to be too costly

Drive Control Corporation exec believes modern cameras offer users what they need

July 3, 2009

Drive Control Corporation exec believes modern cameras offer users what they need

“At this time where most consumers are reserving judgment on products, the entry-level digital SLR photography marketplace provides some welcome reprieve, particularly when it comes to cost sensitivity,” says Jan Vorster, Canon product Manager at Drive Control Corporation.

“The advancements made in digital SLR photography from a price and functionality perspective has, if you will, unleashed an entire marketplace of photo enthusiasts that can practise their favourite hobby without the proverbial arm and leg associated costs.  Some digital SLRs retail for as little as R5999.00.”

It is not only about megapixels and casings, says Vorster, some of these SLR’s incorporate all of the R&D advancements of more professional cameras.

“There are currently digital SLRs available that offer 15.1 Megapixel APS-C CMOS sensors that are ideal for large detailed prints and/or enormous cropping possibilities. Plus, if shooting in near dark is one of your objectives, these cameras include high ISO sensitivity up to 3200, which is expandable to 12800, enabling you to shoot in the dimmest light conditions.”

Like their professional counterparts, some of entry-level digital SLRs incorporate view LCD screens that feature a 920 000 dot count for detailed image review, accurate focus checks and clear access to relevant menu systems.  These cameras incorporate impressive processing with continuous shooting speeds of up to 3.4 fps.

“Some processors now work in conjunction with their CMOS sensors delivering noise reduction and 14-bit image processing for smooth gradation of tones and natural-looking colours. In addition, advancements in processor technology now allow cameras to achieve the fast start-up times and near-instant image review after shooting, which is a major plus in today’s photography environment.”

“Importantly, cameras today incorporate photo professional software that includes advanced editing packages plus the ability to adjust brightness, white balance and picture styles.  In addition, for social networking users, these cameras incorporate tools that allow them to create their own video podcasts and store images online.”