Epson implements new channel

Segments to provide better customer service

August 20, 2009

Segments to provide better customer service

Epson South Africa will soon begin implementing its new channel initiative, which is aimed at improving the way it interacts with both its channel and end users.

As part of this initiative, Epson has segmented its channel into various verticals, including: banking and finance, government, hospitality, education, retail, manufacturing, pharmaceutical and petro chemical.

Brendon Land, a seven-year Epson UK veteran, has been appointed as the company’s newest corporate account manager at the Johannesburg office, and will be taking the reins for the banking and finance, and government channel verticals.

“Having a dedicated focus on industry verticals means that we can interact more effectively with the very people who are using our products, which means that we can deliver an even better value proposition than in the past,” Land says.

With Epson increasingly engaging its end users, new opportunities are bound to be created for its channel partners.

“We’re hoping to be able to send a lot more business in the direction of our partners, perhaps from industry verticals that have not previously been capitalise on, or as new account business that was won with the backing of the Epson brand,” Land points out.

“Whether our partners already have established relationships with a customer, or we manage to sell the Epson value proposition to a customer that didn’t utilise Epson solutions in the past, we’re using this new strategy to assist our channel to focus on their core competencies, which is providing a full Epson office-automation solution.”