Sony Ericsson reveals Xperia Pureness

See through phone to retail in late 2009

September 7, 2009

See through phone to retail in late 2009

Today at a business update meeting, Sony Ericsson showed the new Xperia Pureness.

The Xperia Pureness will be officially launched in November 2009 through selected retail distribution channels in key cities around the world.

The handset was shown to media attending an event to launch Sony Ericsson’s new brand direction where the company also confirmed its alignment under the Sony make.believe brand message.

Xperia Pureness approaches the mobile phone as a work of art rather than technology says Motorolla.  The company’s designers aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use.

More details on Xperia™ Pureness will be available when the phone launches in November 2009.