Affordable touchscreen phone released

LG looks to reduce overheads in its new touchscreen model

October 5, 2009

LG looks to reduce overheads in its new touchscreen model

LG Electronics today unveiled the LG GD510, also referred to as the ‘Pop’, which is the most compact 3-inch full touchscreen phone ever made.

LG’s consumer research showed that a large group of consumers wanted the functionality of a full touchscreen phone without the extra bulk and unnecessary features that resulted in higher prices. According to the research, many users were also put off by the complexity of feature-laden phones but still desired the easier navigation and larger screens of full touchscreen phones.

The LG GD510 was designed to include the key features these users requested, without the overhead of features they didn’t use.

“We gave the LG GD510 an optimized feature set which allowed us to concentrate on making the phone more compact and simpler to use,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “Our high-end phones like the Black Label Series New LG Chocolate (LG BL40) may be getting all the attention but there’s a gap in the market for affordable touchscreen phones that we want to fill. The LG GD510 delivers all the essentials in communication, multimedia and entertainment and comes in a compact form factor as well.”

The Pop features 8GB of storage capacity, a 3 megapixel camera and a 3 inch WQVGA touchscreen.

LG GD510 will be available beginning in mid-October in Europe, followed by other markets. Prices will vary country-to-country and will be announced separately in each individual market.