Companies implement pattern based strategy

Gartner believes a pattern based strategy is vital for competitiveness

October 12, 2009

Gartner believes a pattern based strategy is vital for competitiveness

The economic environment rapidly emerging from the recession will force business leaders to look at their opportunities for growth, competitive differentiation, and cost controls in a new way. A Pattern-Based Strategy will help leaders harness and drive change, rather than simply react to it, according to Gartner.

A Pattern-Based Strategy provides a framework to proactively seek, model and adapt to leading indicators, often-termed “weak” signals that form patterns in the marketplace. Not only will leading organizations excel at identifying new patterns and exploiting them for competitive advantage, but their own innovation will create new patterns of change within the marketplace that will force others to react.

“Most enterprises and governments today are so invested in traditional processes and thinking that they can’t hear or sense new signals,” said Val Sribar, group vice president of Research at Gartner. “Many are not even trying to identify signals of change. If they are, they are unable to get executives to pay attention, model the impact, or discuss how their organization must adapt. The few organizations that are seeking and modeling new patterns continue to struggle to get their people, processes and information to adapt in ways that drive a measurable business outcome.”

“It’s not enough to just seek changes in social, economic, political and environmental landscapes,” said Yvonne Genovese, vice president and distinguished analyst at Gartner. “Organizations need a way to evaluate what they are hearing and act appropriately. They also need to seek patterns, not just from information, but also in activities of people, such as the collective on social media platforms.”