80% of enterprise Web 2.0 in 2012

Gartner identifies growing industry trends with enterprise collaboration

November 3, 2009

Gartner identifies growing industry trends with enterprise collaboration

While retaining secondary support for documents, 80 per cent of enterprise collaboration platforms will primarily be based on browser-based Web 2.0 techniques by 2013, according to Gartner, Inc. As wiki-like collaboration techniques mature and gain more acceptance, Web 2.0 approaches will become increasingly influential.

Gartner expects that managing users’ transition from a file-orientation to Web 2.0 approach will be a major challenge for organisations.

“There are fundamental differences between working styles that are file-oriented and document-based and those that are Web 2.0 and browser-based,” said Jeff Mann, research vice president at Gartner. “Understanding and accommodating these differences will be important factors in determining the success of collaboration platform introductions.”

Typically users fall into two camps: those who prefer to collaborate around files and documents, and those who prefer to interact with content and other people directly on Web sites. The differences between these two working styles goes much deeper than mere user preference or alternative ways of getting things done as the “mind-set” of working with files affects how people work, attitudes toward security and the impact of governance.

“Users who have spent years primarily working with PC-based office automation suites such as Microsoft Office, tend to favour the file orientation and can find it unnerving to work in a Web 2.0 environment where people can be editing the same page at the same time,” Mr Mann said. “Similarly, users accustomed to free-flowing wikis and blogs can stumble over the process and the more-structured requirements when using document repositories. It is this mismatch between expectations and working styles that lies at the heart of many projects facing issues with user adoption.”