NAVTEQ sponsorship agreement with Telefónica

NAVTEQ today confirmed Telefónica as a returning sponsor of the Global LBS Challenge making this the third consecutive year.

January 5, 2010

NAVTEQ today confirmed Telefónica as a returning sponsor of the Global LBS Challenge making this the third consecutive year. Telefónica is a Regional Sponsor of the Europe, Middle East & Africa (EMEA), North America and South America regions.

Through this sponsorship, Telefónica, the leading mobile operator for Spanish-speaking countries, encourages developers worldwide who are interested in Spanish-speaking customers, to participate in the competition. Telefónica will give the winners of the competition access to technical resources and commercial support through its Movilforum Partner Program ( and help introduce the winning companies to different Telefónica departments interested in LBS solutions. Telefónica has presence in 13 countries in Latin America in addition to Spain under the Movistar brand as well as five other countries in Europe through its subsidiary O2.

“NAVTEQ recognised the tremendous opportunity to tap into developers in South America and created a new track in that region for 2010. We are very pleased that Telefónica is not only returning as a sponsor of our developer competition but is also supporting the new South America track of the Global LBS Challenge. Their knowledge, experience and presence in Latin America will be especially attractive to contestants in that region,” said Marc Naddell, vice president, partner & developer programmes, NAVTEQ. “The possibility for developers to get support from a mobile operator to launch their location-aware applications to a large subscriber base is crucial for their go-to-market efforts.”

“The NAVTEQ Global LBS Challenge is an excellent source of innovation in the LBS space,” said Isidoro Garzón Herrero, Head of Innovation at Telefónica. “By sponsoring the Global LBS Challenge, Telefónica aims to reach, capture and recruit the best LBS applications and talent from all over the world for its customers and invest in new business.”

The annual NAVTEQ Global LBS Challenge is conducted by NAVTEQ Network for Developers (NN4D) and aimed at stimulating innovation in location-aware applications. It is a worldwide competition across five different regions – EMEA, North America, South America, Asia-Pacific (APAC) and India – challenging application developers to build new applications using dynamic positioning technology and NAVTEQ maps. In addition to the record global prize pool valued at over $10 million USD to be shared by the overall winners, “Best of” recognition awards will be awarded in nine categories to recognise achievements in particular areas.