Automotive applications to lead the field
According to Juniper Research, revenues from Mobile Connected M2M and Embedded Devices will rise to $18.9 billion globally by 2014, with consumer and commercial telematics and in vehicle applications accounting for over a third of the total.
Other areas which will contribute significantly to M2M revenues include Mobile Connected Buildings, driven by security needs, and Utility Metering, driven by regulatory initiatives in Europe and economic stimulus funds in the US:
“Despite the ongoing downturn in the automotive sector in developed markets, the most promising M2M area remains the automotive industry”, says Anthony Cox, Senior Analyst at Juniper Research; “There has been a slow-down in the adoption of telematics because new car sales have stalled, but we anticipate that by 2014 in developed markets over half of new vehicles will be sold with telematics devices using cellular connections,” he says.
Further findings from the Embedded Mobile and M2M research include:
• Operators are starting to view the market for embedded devices and M2M as a market in its own right, rather than an add-on to existing activity
• To effectively address the market for embedded devices and M2M, operators need to consider reappraising accounting practices and form alliances and partnerships with M2M specialists
• There is a growing trend for SIM cards to be integrated directly into devices, rather than provisioned at a later date in the “aftermarket”
The report analyses the current state of play in the Embedded Mobile and M2M market and presents six year forecasts for key mobile M2M parameters and attributable service revenues including: the number of connected buildings, mobile connected utility meters, consumer vehicles, on-board M2M systems – mobile connected commercial vehicles, mobile telematics devices, and mobile healthcare – number of monitored individuals.