LG launches South African AV Receiver System

LG Electronics gives South Africans opportunity to “Name and Claim” its latest home entertainment system

October 13, 2010

LG Electronics gives South Africans opportunity to “Name and Claim” its latest home entertainment system

LG Electronics, a global leader and technology innovator in home entertainment, is unveiling an AV Receiver system specifically designed for the South African market – the ARX8000 – along with a competition to name the product.

“After a lengthy analysis of the local market, LG developed an AV Receiver system that resonates with performances and addresses the needs local consumers seek in a home theatre purchase. The AV Receiver is ideally suited for the South African public and built according to its specific requirements,” says Dr. Michelle Potgieter, Corporate Marketing and Communications Director at LG Electronics.

The LG AV Receiver system features a stylish glossy black design and boasts 800 watt, 5.2 channel surround sound speakers presenting a maximised sound field and reduced interference. The horn compression tweeter increases power output by 50% compared to a normal driver while the dual subwoofers, with combined output of 300 watts, allow for a more intense bass output, resulting in an extreme listening experience. Consumers can also choose between a system featuring an HDMI DVD or a Blu-Ray player.

Concurrently with the launch of the system LG is running a “name it, claim it” competition. Consumers are challenged to come up with a proudly local name for the new system and also stand a chance to win one of the products as well as R50 000 in LG products. The “name it, claim it” competition is currently active and all name suggestion may be sent via sms to 41860. The second phase of the “name it, claim it” competition will involve the public voting for the best name from a shortlist, with five voters also standing a chance to win an ARX 8000 AV Receiver in the process.

“It’s certainly great to be a part of LG’s new AV Receiver system launch. LG’s style and reliability also perfectly mirrors my personal values,” says DJ Fresh radio and club Disc jockey and product ambassador for this product.

The LG AV Receiver system will be available at most leading retail outlets the first week in October.

The recommended retail prices for the units are:
–    R5 999.99 (featuring an HDMI DVD player)
–    R6 999.99 (featuring a Blu-ray player)