Acer appoints Rectron as new South African distributor

Rectron – South Africa’s leading ICT Distributor announces that it has been officially appointed by Acer as a distributor

October 14, 2010

Rectron – South Africa’s leading ICT Distributor announces that it has been officially appointed by Acer as a distributor.

Rectron’s appointment comes at a time when the South African market is steadily recovering from the global recession. The company sees Acer as a major addition to its Product Portfolio, expanding its lineup to meet with the company’s post-recession strategy. Rectron has a well-established, nation-wide footprint, and will be working closely with its dealer base ensure that it is able to meet the needs of Acer’s local distribution strategy.

Tony Chiang-Lin, Business Manager at Rectron says that, “Acers wide range of products fit perfectly with our product line-up, allowing us to expand our current portfolio where we will be offering our channel partners Acers products alongside our current brands, allowing our customers the opportunity to substantially expand their breadth in their respective market segments.”

Acer has established a strong market presence globally and through this partnership, provides a major boost for Rectron’s own strategy, which aims to be a major player and market leader in the mobility segment in South Africa.

“It is common knowledge that Acer notebooks are Number One in EMEA and Number Two Globally and, with us picking up Acer, represents a big leap for us in achieving our vision of becoming the Number One mobility distributor in the Southern African Market.  Acer is a great company with great people, and like us we aim to satisfy the needs of the market in South Africa.”, says Mark Lu, CEO of Rectron.

“Acer wants to cover as much of the market as possible with distributors that are dominant in each different market sector which includes channel, retail, corporate, and government,” added Chiang Lin.  “Appointing Rectron helps both companies and brings Acer a bigger channel for distribution.”

Chiang-Lin states that “Acer makes Rectron that much stronger and allows Rectron to expand its reach within the channel.”

Service Levels

Jean Zorich, Acer Distribution Manager, explains, “One of the things we took into consideration is that many customers are not satisfied with the current state of Support and services from some of the other MNC’s, while Acer on the other hand has one of the highest levels of customer service within the country which is a very good fit for Rectron. Both companies share similar business and service ethics, as we both are very much focused on customer centricity and trying to be more service orientated.”

Chiang-Lin maintains that Rectron’s customer centric approach ensures that its clients receive the highest possible levels of service and support within the same levels as the Acer Products.

Notebook strategy

Cheslynne Britz, General Manager at Rectron says “Rectron’s notebook market strategy has been designed to cater for all segments of the market – from consumer to small and micro enterprises (SMMEs), as well as the corporate and government sectors.  Now, we will be providing our customers with more choice through the addition of the Acer product line”.

The current strategy that the company has adopted includes the likes of other leading international brands, including Gigabyte, ASUS, Samsung, and Sony.  While the Acer appointment primarily focuses on notebook products, Rectron’s line-up of Acer products will also include Projectors, Desktop Computers and LCD Monitors.

Cheslynne Britz notes that the new appointment also provides the local channel of dealers and resellers with more choice amongst distributors.

Components Offering

Rectron has been the leading components distributor for some time and the addition of Acer’s desktop product line, further strengthens the component offering and solidifies the company’s dominant position in the market”

Chiang-Lin concludes “Rectron is the number one player in the desktop components space and we want to extend that position into the mobile space as well”.