Mobile marketing not only for the big guns

A new division within MobiMedia is poised to challenge the perception that mobile marketing is the preserve of big business

December 2, 2010

A new division within MobiMedia is poised to challenge the perception that mobile marketing is the preserve of big business.  In many instances SME’s have been historically left out of the mobile marketing loop since many do not make use of agencies for marketing purposes.  The new product serves to challenge the perception that mobile marketing is not ideal for the smaller enterprise from both a technological and cost point of view.

As a leading South African mobile marketing agency, MobiMedia specializes in delivering creative, engaging and effective mobile campaigns.  Counting numerous top SA brands and companies among their clients, the agency is rolling out an offering to assist the vibrant SME segment of the market to access the ‘mobi-sphere’.  The new division, MobileImpact will provide a mini-revolution in mobile – making mobile simple and accessible.  This new offering will allow smaller companies to embrace the promotional opportunities offered by the mobile channel.

“MobileImpact is about delivering effective, affordable solutions.  We firmly believe that all businesses should be making use of the incredible opportunities afforded by mobile.  We now provide a service which was previously deemed to be too expensive for smaller companies,” says Tim Legg, MD at MobiMedia.  For SME’s, mobile marketing is now firmly within grasp as part of a marketing campaign.  The new product offering enables these smaller companies access to over 40 million active cell phone users in South Africa.

The integrated package on offer will afford SME’s a tailored, effective means to market both their company, and product range.  Prospective clients will have their own 3-page brochure mobisite to promote their product or service, the use of a mobile short code contact number, dedicated keyword for search purposes, a variable keyword to track promotions and competitions and monthly hosting and updates to the site.   The service is enhanced through a full monthly report, tracking mobile activity for the client, which includes key information such as the number of sms entries, unique visitors and page views, and time specific activity.

Essential in all marketing plans is knowledge and understanding of the targeted consumer base.  The reporting service allows companies to build a database of consumers that engage the brand thus strengthening direct marketing efforts.  This interaction is invaluable since the target consumer has opted to receive information and this is an important step in communicating in effect, on an almost one to one basis.

Agreements are in place that allow leading media groups to offer the service as a value add to their existing client base.  “The proliferation of mobile handsets in SA and worldwide provides for a perfect complement to traditional marketing activities through elements such as SMS marketing and mobisites. The service is furthermore ideal since it effortlessly integrates into traditional marketing campaigns with instant measurability,” says Legg on the agreements in place.  An expert team is available to assist all companies investigate the best delivery method for their mobile marketing campaign.

Value added services will include Mobile Video Ads, Mobile Vouchers and MMS promotions.  The service which also includes 1,000 monthly SMS marketing messages to targeted consumers and the development of a customer database will ensure that SME’s are no longer left behind in the mobile revolution.