Toshiba unveils the successes of 2010 & its business strategy for 2011

Following a successful 2010, Toshiba continues its focus on all market segments with style, usage and technology.

January 19, 2011

Toshiba Computer Systems Division has reported a successful 2010 across the Emerging Markets of EMEA, which comprises of CIS&Baltics, Middle East, Africa and Turkey, with impressive business growth and more than doubling its year-on-year sales in most countries.

“Toshiba saw excellent growth in the Middle East and Turkey regions in 2010 with increased market share due to our impressive range of products and meeting customer demands through innovation and forward thinking. In Africa and across CIS&Baltics, we experienced high year-on-year growth with plans to strengthen and continue this success throughout 2011.”

Toshiba has successfully outperformed the market in both Q3 and Q4 of 2010 in most Emerging Markets and we are optimistic about the PC market in 2011,” said Sandor van der Ham, General Manager, Toshiba Emerging Markets EMEA.

2010 Milestones

Toshiba celebrated its 25th anniversary in June 2010 with the launch of innovative new products including the limited edition dual-screen laptop Libretto W100; the AndroidTM based mobile internet device, the AC100; its thinnest and lightest full-function laptop for professionals, the Portégé R700 and the consumer-oriented version, the Satellite R630. The products highlighted Toshiba’s ground-breaking innovation and strength of engineering excellence, positioning Toshiba as a market leader.

Toshiba’s 2010 success was also due to its 360 degree marketing approach included the recent Masterpiece campaign which included an art roadshow, TV commercials, press, public relations programme and online activity which has engaged the channel and promoted the innovation and trust behind Toshiba and its brand.

2011 Forecast

“In 2011, the key objectives for Toshiba are to continue its strength in the B2C field to further increase market leadership. We will also look to enhance our focus on the business-to-business computing sector through expanding account teams, VAR’s and corporate resellers. In addition, Toshiba will be widening its corporate product portfolio that meets the demands and needs of professionals across all markets,” van der Ham continued.

Throughout 2011 year, Toshiba will continue its marketing communications with the launch of a new brand campaign and widening its product ranges across different segments to further engage its audiences. Toshiba will also be looking to expand the roll out of its in-country presence through brand experiences with its flagship and retail initiative which has proved a success in the UAE.

Furthermore, an enhanced interactive and consumer friendly web experience which will be launched as early as mid-January to provide a platform for stakeholder engagement across the differentiating segments.