Norton bags Product of the Year award

Norton 360 version 4.0, one of Norton’s leading products in South Africa, walked away with the impressive award, ‘Product of the Year’

January 20, 2011

Norton 360 version 4.0, one of Norton’s leading products in South Africa, walked away with the impressive award, ‘Product of the Year’.

Product of the Year is the world’s largest organisation dedicated to recognising and celebrating innovation in the consumer goods sector.

It is run in association with The Sunday Times, Nielsen, The Creative Counsel (TCC) and D!d You Know. Nielsen conducted the research nationally and a jury selected products for the consumer survey, ensuring that winners were voted for ‘by the people’. The opinions of 5 000 South Africans are what decide which products should be awarded.

‘We are delighted with the award for our progressive and innovative solutions to consumer’s needs,” said Kara Rawden, Senior Marketing Manager Middle East & Africa, Consumer Business Unit, Symantec. “If our products make a meaningful contribution, it demonstrates an understanding of consumers needs – an understanding that we intend augmenting going forward, which will enable us to increase the relevance of our product range to the consumer.”

The on-product placement of the Product of the Year logo gives consumers potent knowledge, that like-minded people have voted it the best possible product available on the market.

Symantec’s confidence in Norton 360 as an award winner is based on the fact that it is the fastest, lightest ultimate protection security suite on the market.

In addition, to providing core security, Norton 360 includes identity protection, automatic backup and PC tuneup features to give computer users comprehensive, automated protection for their PC in a simple set-it-and-forget-it package.  Consumers can feel safer shopping and banking online with antiphishing technology, Identity Safe protection, and Norton Safe Web site ratings.  Norton 360 also offers the ability to backup important files or photos online and restore or access them from anywhere on the Web.

PC tuneup technology is designed to improve computer performance so users can spend more time doing what they want, and less time waiting for their computer to boot up or for applications to load.

With two out of every three internet users around the world having been a victim of cybercrime, the best defence and the greatest way to protect yourself, is to utilise up-to-date, comprehensive security software such as Norton 360.[i]

Product of the Year is open to all consumer products launched, re-launched or innovatively reformulated in South Africa over the past 18 months. The rules say that products should demonstrate innovation in one or more areas, whether in design, function, packaging or other aspects.