HP Launches new SMB Channel Partner Specialisation for Networking in EMEA

Resellers can better serve smaller enterprises with tailored program and support for networking products.

February 1, 2011

HP today introduced its first-ever channel partner specialisation for resellers focused on selling networking products to small- and medium size businesses (SMBs). The specialisation is unique to the Europe, Middle East and Africa (EMEA) region.

The new EMEA SMB Networking program gives channel partners the benefits of better financial incentive programs, focused account management, sales and marketing tools, and eligibility to participate in lead-generation activities. It also gives them preferred access to HP’s EMEA Network Design Centre (ENDC), which provides partners a service to custom-design networks for their end-user clients.

“In a still-recovering economy, small to mid-size businesses continue to look for ways to reduce IT costs, simplify their infrastructure and prepare for growth,” said Theirry Dumont, MEMA Channel Sales and Marketing Manager, HP Networking. “With the help of this new specialisation, HP enables our channel partners to offer SMBs the expanded HP Networking portfolio, while also offering them financial incentives, and access to tailored network design options. ”

Newly accredited partners will be able to help SMBs manage data expansion and improve their ability to grow their own businesses. For qualifying partners, HP Networking offers:

  1. Access to a networking account manager to help grow their business
  2. Free technical support
  3. Free training
  4. Solution information and marketing materials to generate demand
  5. Sales tools and lead generation (varies by country)
  6. Financial incentives
  7. Access to the SMB reference case program

“A collaborative and trusting relationship with an IT vendor is very important, particularly in the networking industry,” said Marcus Mroczkowski, CEO indasys connectivity GmbH, in Stuttgart, Germany. “Working with our HP Partner Account Manager, and in the framework of this SMB networking specialisation, we believe we have the resources and support to achieve a much better perception as a networking specialist amongst both new and existing customers.”

Channel partner recruitment for the new SMB specialisation, which is part of HP’s EMEA Preferred Partner Program (PPP), is now underway across EMEA.

Networking is a key component of HP Converged Infrastructure, which enables the Instant-On Enterprise. In a world of continuous connectivity, the Instant-On Enterprise embeds technology in everything it does to serve customers, employees, partners and citizens with whatever they need, instantly.