Kaspersky Lab, a developer of secure content and threat management solutions, participated in the Launch Ceremony of Ferrari’s latest F1 car that will display the Kaspersky Lab logo on its front throughout the 2011 Formula One racing season.
“We at Kaspersky Lab are true followers of the Formula 1 team and Ferrari spirit” said Eugene Kaspersky, CEO and Co-Founder of Kaspersky Lab. “The next round of our partnership with the Ferrari Formula One team has started and we are extremely excited about it. We are all eagerly awaiting the start of the racing season and look forward to seeing the car out there in front, with our brand logo on it!”
The launch ceremony of the car took place at Ferrari’s famous factory in Maranello, Italy. The event is held each year before the start of the racing season, with media coming from all over the world, Ferrari’s partners and followers were given an exclusive look at the new car before it appeared on February 1, for the first day of testing in Valencia.
Kaspersky Lab started its partnership with Ferrari in 2010, first with the AF Course racing team for the Le Mans Series Championship, and then expanding into the wider Formula One racing world. Beginning this year, followers of the Ferrari F1 team and the Le Mans series will see the Kaspersky Lab logo featuring on the team’s cars in both of these exciting endurance racing series.