Industry recognises pMailer as leading email marketing tool

The judges at the highly anticipated Bookmarks awards recognised pMailer by Prefix Technologies as one of the industry’s best technologies at an awards function held in Cape Town last week.

November 14, 2011

The judges at the highly anticipated Bookmarks awards recognised pMailer by Prefix Technologies as one of the industry’s best technologies at an awards function held in Cape Town last week.

In the Applications & Tools category at the DMMA’s annual Bookmarks Awards pMailer received Bronze. This was one of only two awards in this category at the awards banquet hosted by 5FM’s Anele Mdoda and popular columnist, Simon Dingle.

“Ours is a home-grown, proudly South African product so it’s great to receive recognition from industry peers of its excellence as a digital marketing tool,” says Walter Penfold, managing director of Prefix Technologies. “It was a strong field of finalists, so we are very proud to have been awarded one of the only two prizes in our category. We congratulate all the other winners and look forward to continuing to make a vital contribution to digital marketing in South Africa and beyond. ”

Prefix’s co-founder, Josh Adler, was also a finalist in the Best Individual Contribution category. Adler  is an Endeavour South Africa entrepreneur, which means  he  has been identified as having great potential to drive growth in emerging markets. Endeavour is an international non-profit venture catalyst that promotes the creation of wealth and jobs. Its local chapter is chaired by Discovery CEO Adrian Gore.

The Bookmarks Awards are the DMMA’s annual programme to recognise achievements in digital marketing. Awards are made for content and campaigns as well as the technologies used by digital marketers. The judges are guided by entrants’ measurability and performance, while self-promotion and clever ideas for their own sake are discounted.

The judging process for the Bookmarks Awards is extremely thorough: one reason these awards are so coveted. After the finalists were announced, judges participated in a round of workshops in both Cape Town and Johannesburg. These workshops provided the industry with a forum to interact with the judges and hear their insights about the general standard of entries.

Jack Kruger, head of digital at Old Mutual, chaired this year’s judging panel. Local digital experts were joined this year by overseas experts Antti Kupila, technical director at Sid Lee Amsterdam, an independent international creative agency, and Teresa Clarke, chair and CEO of Africa.com, a website that aims to change how the world sees Africa.

“The growing success of the Bookmarks Awards programme shows the strength and vibrancy of the local digital and direct marketing industry,” concludes Penfold. “This award establishes pMailer as a valuable tool for digital marketers, showing once again that South Africa has what it takes to develop world-class technology.”