Christmas season traditionally brings a slowdown to the hectic pace at Radio Stations. This lull in activity provides the ideal opportunity for stations to prepare and submit their entries for the 2012 MTN Radio Awards and to ensure that they aren’t caught up in the last-minute rush to beat the February 3 deadline.
“We have already received some entries and several compliments on the online entry system,” says Taryn Westoby, Chief Operating Officer of the MTN Radio Awards. “Entries received so far are from stations that have not previously entered the awards and we are anticipating a substantial growth in the overall number of entries received for the 2011 MTN Radio Awards.”
Some of the early-bird entrants include Y-FM, Radio Pulpit and Eldos FM. According to MTN Radio Awards CEO, Lance Rothschild, there is far more interest and excitement about the awards in the industry this year. “I have visited several stations around the country and there will be concerted efforts to lift the crown that Talk Radio 702 has won for the past two years. There also appears to be some regional pride at stake this year and it looks like stations outside of Gauteng are looking to ensure that they make their mark in the 2012 Awards. Some stations have been archiving material all year and are most certainly going to send in very strong submissions.”
“We simplified the entry submission process in a quest to make entering easier for stations and individual entrants,” says Westoby. “We are receiving a constant stream of enquiries regarding the awards and there appears to be increased excitement about the Awards and a commitment to submit excellent entries. Whilst we know that there is a general tendency to leave things to the last minute, we are encouraging stations to ensure that they don’t leave their entries to the last minute.”
Ryan Gould, MTN SA GM for Brands and Communications says “I’m really excited that stations are responding so positively to the MTN Radio Awards and that they’re sending their entries in early this year. The credibility of the Awards has been proven and we are receiving very positive feedback from all within the radio industry.”
Entries for the 2012 MTN Radio Awards opened on 21 November and entries can be submitted up to 3 February 2012. Visit www.mtnradioawards.com for further information.