Norton Internet Security 2012, one of Norton’s leading products in South Africa, walked away with the impressive award, Product of the Year in the Computer Protection Category.
Run in association with The Sunday Times, Nielsen, The Creative Counsel (TCC) and D!d You Know, the Product of the Year awards are dedicated to recognizing and celebrating innovation in consumer goods.
Nielsen conducted the research nationally and a jury selected products for the consumer survey, ensuring that winners were voted for ‘by the people’. The opinions of 5 000 South Africans are what decide which products are awarded.
“Norton is delighted to win Product of the Year, an award which reflects the choice of the people,” said Kara Rawden, Senior Marketing Manager Middle East & Africa, Consumer Business Unit, Symantec. “With eight in ten adults (84 percent), in South Africa having been a victim of cybercrime in their lifetime,[i] the best defence and the greatest way to protect oneself, is to utilise up-to-date, comprehensive security software such as Norton Internet Security 2012.”
Norton 2012 brings key new features to address emerging threats and powerful protection against one of today’s greatest consumer concerns: ensuring online personal information remains confidential. Additionally, Norton brings a powerful combination of reputation, file, behavior and network based protection to provide our most comprehensive security to date.
Product of the Year is open to all consumer products launched, re-launched or innovatively reformulated in South Africa over the past 18 months. Products should demonstrate innovation in one or more areas, whether in design, function, packaging or other aspects.