mapIT reveals updated interactive online route map for 2012 Old Mutual Two Oceans Marathon

Participants in this year’s popular Old Mutual Two Oceans Marathon can make use of a highly interactive and user-friendly online route map developed by mapIT, a leading enabler of technological mapping solutions.

April 2, 2012

Participants in this year’s popular Old Mutual Two Oceans Marathon can make use of a highly interactive and user-friendly online route map developed by mapIT, a leading enabler of technological mapping solutions.

The event, dubbed the ‘world’s most beautiful marathon’, will take place on 7 April and entrants can view the web map at http://twooceans.mapit.co.za/

“We are extremely proud to be able to provide this interactive route map for the fourth year running to such a well-loved and prestigious event,” says Carey Dodd, mapIT’s marketing manager. “Our updated online route map is designed to enhance the marathon experience for competitors, spectators and local residents.”

mapIT is the annual sponsor of the event’s online map, which displays the 56km ultra and 21km half marathon against an overlay of the route onto a detailed street map of Cape Town and the surrounding areas. The updated route map will feature various interactive tools and a simplified design and layout. Participants can make use of the detailed route profile to prepare for the race and plan their strategies, and those not competing can use the map to get directions.

“Having this cutting-edge technology available to our runners really enhances their race experience and enables them to be better prepared for their big day,” explains race director, Rowyn James

Working with their shareholders TomTom, mapIT have now also included real-time live traffic feeds. The live traffic updates are sent every two to three minutes and the alerts show up on the map when a user zooms in to suburb level or below. As a result, supporters and local residents are now able to get accurate information about traffic incidents, helping them to calculate the smartest route on race day.

Twitter has been integrated into the map, allowing users to ‘tweet’ and interact with friends and fellow competitors while using the site. Other major features include accurate street level zooming, automated routing function, and medical and water point locations.

“The online route map is an invaluable tool for everyone involved in the marathon, and we encourage participants to tap into this resource and gain that competitive edge for race day,” adds Dodd.