Cell C and RIM Launch the New BlackBerry Bold 9790 and BlackBerry Curve 9380 Smartphones in South Africa

Cell C and Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced availability of the new BlackBerry® Bold™ 9790 and BlackBerry® Curve™ 9380 smartphones for Cell C customers in South Africa.

April 3, 2012

Cell C and Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced availability of the new BlackBerry® Bold™ 9790 and BlackBerry® Curve™ 9380 smartphones for Cell C customers in South Africa.

Powered by the new BlackBerry® 7 operating system (OS), these new smartphones extend the range of BlackBerry 7 smartphones available from Cell C.

“We believe our customers will enjoy the functionality of both the new BlackBerry Bold 9790 and BlackBerry Curve 9380 smartphones,” said Karin Fourie, Cell C spokesperson. “The two handsets will make a nice addition to the BlackBerry smartphones we already have on offer.”

“We are excited to work with Cell C to bring these two new BlackBerry 7-based smartphones to customers,” said Rui Brites, Director of Product Management for Africa at RIM. “These new handsets deliver an outstanding mix of communications, multimedia, productivity and social connectivity features.”

BlackBerry Bold 9790 with Touch Display and Keyboard
True to the BlackBerry Bold brand, the new BlackBerry Bold 9790 smartphone is powerful, full-featured and built with premium materials and finishes. It combines a high-resolution and highly responsive touch display with a highly tactile keyboard and a precise optical trackpad, but comes in a narrow design that is easy to carry and exceptionally comfortable to hold. With the BlackBerry 7 OS and powerful 1 GHz processor, the BlackBerry Bold 9790 delivers fast, smooth performance for browsing the web, running apps, working with documents, and enjoying multimedia. It includes 8GB of onboard memory and an expandable memory card slot that supports up to 32 GB of additional storage.

All-Touch BlackBerry Curve 9380
The finely crafted BlackBerry Curve 9380 offers a full touch screen experience and is the first touch screen smartphone in the BlackBerry Curve family. It features a highly responsive and brilliant 3.2” high resolution display and comes with preinstalled social networking apps, including BBM™ (BlackBerry® Messenger), Facebook®, Twitter™ and Social Feeds, that offer a fun, easy and smoothly integrated mobile experience. This compact and stylish handset also features a 5MP camera with flash and video recording, allowing users to easily capture and share their favorite moments with family, friends and colleagues.

Powerful BlackBerry 7 OS
The BlackBerry Bold 9790 and BlackBerry Curve 9380 are both powered by the new BlackBerry 7 OS, which delivers a faster and richer user experience with improved browsing, voice-activated searches, and support for Augmented Reality and NFC (Near Field Communications). BlackBerry 7 also supports the ability to manage personal content separately from corporate content, and comes with a variety of personal and productivity apps out of the box.

For more information about the BlackBerry Bold 9790 and BlackBerry Curve 9380, please visit http://za.blackberry.com/devices/blackberrybold9790 and http://za.blackberry.com/devices/blackberrycurve9380 respectively.