Esquire launches its own Geeko tablet range in SA

Digital and lifestyle distributor, Esquire Technologies – the 2012 African distributor of the Year – has announced thatit will be launching its own range of tablet PCs in South Africa under the brand name Geeko, aiming at the business and the home and educational markets. This follows a recent move by the company that saw it […]

April 10, 2012

Digital and lifestyle distributor, Esquire Technologies – the 2012 African distributor of the Year – has announced thatit will be launching its own range of tablet PCs in South Africa under the brand name Geeko, aiming at the business and the home and educational markets. This follows a recent move by the company that saw it purchase the domain name, Geeko.com.

To be launched in June, the Geeko range – which is currently in production – will include a unit aimed at the professional user and one targeted and the home and educational markets. The entry level unit will retail for under R2000, while the business-focused unit will come in at under R3000.

Asgar Mahomed MD of Esquire, said the company has invested “substantially” in research and development to ensure that the Esquire-owned Geeko range comes with features and specifications required by the local market.

The seven inch unit will come with the Android 2.3 operating system, while the 10 inch ‘big brother’ will boast the Android 4.0 Ice-cream sandwich operating system. “We have also ensured that the units come with the capacitive touch feature, which is what the market is demanding.”

The business unit would also come standard with Wi-Fi and 3g, while the units will boost user friendliness by being able to link to the latest technology such as high definition multimedia interfaces (HDMI) via USB ports.

“The tablet market is growing exponentially and will continue to do so for some time. More and more business users are moving away from laptops to tablet PCs, and the home entertainment market is on the increase. We will continue to distribute our other other brand name tablet offerings to our reseller base, but we believe that our Geeko range will make quite an impact because they are priced right and come with the required features.”

The Geeko tablet range will be sold via Esquire’s 12 500 reseller base.