iPad sales still buoyant at The Notebook Company- despite price increases

iPads are stilling flying off the shelves at The Notebook Company despite a recent hike in the cost prices.

May 29, 2012

iPads are stilling flying off the shelves at The Notebook Company (www.notebook.co.za and www.laptop.co.za) despite a recent hike in the cost prices of the latest iPads from Apple due to the continued weakness of the Rand.

Christopher Riley, MD of The Notebook Company, said that with the Rand consistently hovering above the R8.00 range to the US dollar, import prices had been affected. “The Rand is pushing past the R8.30 mark – and today was at R8.33 . This is placing further pressure on iPad prices. But, despite landed cost prices going up more than 6% with orders placed over the past few days, we are not seeing a slowdown in sales.”

Riley said that while Apple sales had accounted for a small percentage of sales before the arrival of the iPad, they now accounted for a “lion’s share” of total revenue at The Notebook Company.

“We are selling very few other iPads. Apple is still the market leader – by a long way. And end users are still willing to pay extra to get their hands on the latest iPad. With those people – and companies – with reasonable disposable incomes, price is not the major hurdle. Right now, getting hold of stock is – and this is one of the reasons why we are succeeding: we are landing stock for end users, at any cost,” said Riley.