Nashua Mobile unleashes brand campaign as it marches towards 1m subscribers

Nashua Mobile has launched its new brand campaign to highlight the depth and variety of its offerings to the market.

June 28, 2012

Nashua Mobile, the independent telecommunications service provider in the Reunert Group, has launched its new brand campaign to highlight the depth and variety of its offerings to the market. Called “Imagine”, the campaign forms part of the company’s drive to smash through the one million customer level in the next stage of its growth. Nashua Mobile today has more than 900,000 subscribers.

Says Tim Walter, Executive Head of Marketing at Nashua Mobile: “With the one million subscriber milestone within sight, this is an opportune time for us to launch a brand campaign that shows exactly how we are saving customers time, saving them money and putting them first. This campaign will highlight just how much choice we are able to offer through the variety of products and services in our portfolio, as well as the many ways that we add value to basic offerings.”

Walter says that the core of Nashua Mobile’s value proposition is the choice of phones, tablets, services and tariffs it can offer customers through its relationships with all of South Africa’s biggest networks and device manufacturers. But the company has also pioneered a range of service innovations throughout the years to make life easier for its subscribers.

Delivery of customers’ phones direct to their homes by the Smart Squad team on their Vespas is just one example of the way that Nashua Mobile puts customers first. Nashua Mobile was one of the first cellular service providers to offer customers online services such as a self-service portal and electronic billing.

The company has also brought a range of innovations to market such as Click2Recharge online airtime purchases; a paperless process that makes it a snap for customers to apply completely online for new cellular voice and data contracts on MTN, Vodacom and Cell C; and flat-rate mobile Xtreme Data packages that remove the uncertainty associated with other data rate plans and eliminate the chance of ‘bill shock’.

Says Walter: “Our goal is to empower our customers – consumers, SMEs and corporates – and to make the telecommunications experience simpler and more convenient for them. The Imagine campaign will showcase exactly how we do that.”