LG to showcase world’s first 84-inch UD 3D TV with unparelled picture quality at IFA 2012

Ultra definition, gigantic screen with industry-leading 3D technology

August 15, 2012

Ultra definition, gigantic screen with industry-leading 3D technology and Smart TV features breaks new ground in home entertainment 

LG Electronics (LG) will be bringing the world’s first 84- inch Ultra Definition (UD) 3D TV to this year’s IFA trade show in Berlin.

LG’s UD 3D TV is the company’s response to growing consumer demand for larger, more immersive 3D screens with improved picture quality. LG further demonstrates its responsiveness to consumers’ desires by introducing a number of new smart features aimed at providing greater convenience and simplified interaction. The final result is a remarkable TV with an enormous 84-inch screen and innovative display technologies that collectively set a new standard for home entertainment.

“We’re excited to be at the IFA 2012 and let European consumers have a first-hand look at just how spectacular our UD 3D TV is,” says Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “LG’s unprecedented UD 3D TV represents a technological breakthrough that sets a new industry yardstick. However, while Ultra Definition resolution is the stand-out feature, we think people are also going to be really interested in the benefits of LG’s CINEMA 3D and Smart TV functions.”

LG UD 3D TV boasts superb picture quality with 8 million pixels per frame, four times the resolution (3840×2160) of existing Full HD TV panels. This is due in large part to LG’s advanced Triple XD Engine. The additional Resolution Upscaler Plus allows images from external sources such as hard drives, mobile devices and user-generated content websites to be rendered in perfect detail – a much-needed solution to the problem of loosing picture quality when viewing such files on larger screens. Despite being the equivalent of four 42-inch TVs, images are rendered in spectacular detail.

Bringing this exciting new experience to the 3D entertainment arena, LG has equipped its UD 3D TV with CINEMA 3D technology to ensure the impressively large display provides the most immersive viewing experience possible. For instance, the 3D Depth Control adjusts the virtual distance between on-screen objects to offer more immersive 3D images. The 3D Sound Zooming feature analyses the on-screen objects to generate sound according to their location and movement.

LG’s Magic Remote, upgraded to now understand voice commands, allows users to intuitively access and navigate the Home Dashboard. Users can easily enter LG’s Smart TV ecosystem, which includes approximately 1,400 apps and access to a growing range of premium content services such as 3D World.

Offering a wealth of content, LG’s 3D World has a wide array of premium 3D movies and games. Even more media can be accessed via external devices such as laptops, mobile phones, tablets and flash memory drives using Smart Share Plus. The imbedded 2D to 3D conversion engine expands the availability of 3D content to near-limitless levels. The Dual Play feature takes co-op gaming to a whole new level of sophistication, allowing gamers to sit side-by-side and simultaneously see different images by wearing special glasses. In other words, rather than splitting the screen in half vertically or horizontally, both gamers get to enjoy all 84 inches.

LG’s UD 3D TV features a 2.2 speaker system consisting of two 10W speakers and two 15W woofers, which take the exhilaration of movies into the home. The woofers reinforce the sound system to produce a lush audio experience that perfectly complements the extraordinary visuals produced by the massive screen.

LG’s 84-inch UD 3D TV is currently available in Korea and will be available in South Africa soon.