Absa launches Greatest Ticket of All campaign

Absa, South Africa’s largest consumer bank launched one of the biggest customer incentive campaigns today

September 20, 2012

Absa, South Africa’s largest consumer bank launched one of the biggest customer incentive campaigns today; bringing together its impressive sponsorship portfolio and affiliation with Barclays in one campaign that promises to deliver a major boost in rewarding its customers.

“This is a very unique campaign. Just by doing everyday banking Absa customers stand the chance of being part of some of the biggest sporting events of 2013. For example by using our network of ATM’s to draw cash, or by swiping your Absa debit, cheque or credit card, doing online banking or taking up a personal loan, customers stand the chance to go to some of our biggest sponsorship properties, ranging from the Barclays Premiership to the Absa Cape Epic or the Absa Klein Karoo Nasionale Kunstefees”, explains Arrie Rautenbach, Absa Head of Retail Markets.

Adds Rautenbach: “Absa is extremely excited about this campaign as this proves that our customers are at the heart of our business and they ultimately stand to benefit.  We also believe that this will increase usage across our Digital Channels, Transactional accounts and Personal Loans offering.”

Customers transacting will be randomly selected on a daily basis as cash prize winners will be able to redeem their prize money via CashSend™. They will then be automatically entered into monthly Grand Prize Draws. During these draws a total of 25 Absa customers with their partners will win a trip to the UK to watch a Barclays Premier League match. In addition, three  Absa customers with their partners will win an Absa All Access Pass which includes attendance to one of the following events next year:

  • African Cup of Nations Final
  • IRB Sevens Series in Las Vegas
  • Absa Cape Epic
  • Absa KKNK
  • An Absa Premiership match
  • A Springbok test match

The Greatest Ticket campaign will commence on the 19th of September up until 30 November 2012.

“The competition boasts one of the biggest prizes on offer and uses Absa and Barclays’ impressive array of sponsorships to ultimately benefit its customers,” says Rautenbach, adding that the campaign will give customers the chance to win once in a life time experiences.

“We have recently been voted the number one banking brand in South Africa for the sixth consecutive year, so this campaign is just another way of giving back to our customers and rewarding them for banking better with us,” concludes Rautenbach.