LG to change market dynamics with Optimus G

Today LG announced the launch of the Optimus G in South Africa.

September 26, 2012

Today LG announced the launch of the Optimus G in South Africa. A new premium flagship device offering a unique User Experience (UX) supported by innovative hardware performance. The powerful hardware included in the Optimus G allows for the possibility of such a creative and engaging UX which will enable Optimus G users to “live without boundaries.” 

With the powerful quad-core CPU, Snapdragon™ S4 Pro processor and industry best technologies for enhanced viewing and longer battery life, LG adds the finishing touches on the Optimus G with a beautiful sleek design and innovative UX features. The offerings in the Optimus G will provide users an experience currently unavailable on any other smartphone.

“The Optimus G is a groundbreaking premium device not only in the history of LG but also in the smartphone industry,” said ST Kim, product manager at LG Electronics Mobile Communications Company. “With the Optimus G, users will be able to experience unsurpassed UX features that will allow them to perform tasks that really enhance their daily lives.”

New Form of Cross-Tasking and Engaging UX

With reliable and speedy performance, LG’s Optimus G doesn’t solely enable multi-tasking but “cross-tasking” of activities without limitations. If multi-tasking applies to running various applications at the same time, cross-tasking applies to complex tasks that can be completed simultaneously without having to compromise other tasks.

Some new UX features that will be included into the Optimus G to showcase its cross-tasking and engaging capabilities are:

  • QSlide Function shows two different screens simultaneously on one display. As it doesn’t just show a part of the screen but the entire screen of both functions, the user can complete two tasks concurrently – such as sending a text message or searching the web while watching a video;
  • Live Zooming enhances the video-watching experience as users can zoom in up to five times while the video is being streamed for a close-up of one’s child while watching a recorded video from a school recital;
  • Dual Screen Dual Play not only allows mirroring between the smartphone and a TV, it also has the ability to display different content on each screen wirelessly. For example, a slide presentation can be displayed on the TV while the Optimus G shows the accompanying speaking notes;
  • QuickMemo allows users to write, draw, or jot a memo with their finger directly on the captured screen for sharing instantly with others as an attachment or a URL. The QuickMemo can also be used as an overlay feature – like jotting down a number using the QuickMemo and directly dialling the number while the number is on the top layer;
  • Screen Zooming allows for the zooming in and out of lists in music player, email, text messages and photo gallery. It also offers the ability to change the font size and screen layout;
  • Application Link launches preset applications (email, calendar, weather, etc.) when the alarm is turned off – making preparation time in the morning go a little faster with all the information on your screen;
  • Icon Personaliser allows users the ability to customise icons by editing size and adding images so the most frequently used apps can be most easily accessible.

 

In addition, smart and fun camera features in Optimus G will allow for capturing and seizing those special moments in our lives. Utilising the industry’s highest resolution camera at 8MP, users will have the opportunity to capture their favourite scenes with:

  • Smart Shutter senses camera vibration or the movement of the subject and adjusts the shutter speed for the best shot;
  • Time Catch Shot enables the user to choose the best among various shots taken before the shutter button is pressed;
  • Cheese Shutter takes photos easily with voice activation command just by saying cheese, kimchi, smile or even LG;
  • Low Light Shot Noise Reduction employs a light monitoring system and activates when the camera is used in a low-light situation for the least amount of noise.

Design Masterpiece with Timeless Value

Inheriting LG’s design DNA and heritage, the blend of delicate design and technology placed the emphasis on simplicity with a completely black unibody form in the Optimus G. For this unique look, LG developed and patented the Crystal Reflection finish, which is applied to the back of the Optimus G for a luxurious look and feel. Crystal Reflection gives the Optimus G’s back cover the ability to display different patterns depending on the viewing angle and lighting. Also, the intricate polarised pattern, which sparkles under the sleek surface, creates a three-dimensional illusion that is eye-catching and exquisitely reminiscent of a jewel. And finally, laser cutting gives the Optimus G a clean finish with metallic highlights.

Unparalleled Technologies for Ultimate UX

The elegant yet sleek design and the imaginative UX experience displayed in the new Optimus G were possible thanks to a collection of technologies from industry-leading developers in their field.

As the first quad-core smartphone with LTE connectivity capabilities, Optimus G complements the enhanced UX features with unsurpassed speed and power from Qualcomm’s Snapdragon™ S4 Pro Quad-Core CPU processor. The state-of-the-art display technologies such as the Zerogap Touch and True HD IPS+ Display from LG Innotek and LG Display harmonise to offer the slimmest, sharpest and clearest viewing experience yet. It also displays a 4.7-inch WXGA True HD IPS+ (120×768 pixels) 15:9 ratio.

The new battery from LG Chem has a longer life of 800 cycles, a significant improvement over existing mobile phone batteries. A high-resolution, compact 8MP camera is employed in the Optimus G to offer the sharpest photos without pixilation – even when creating extra-large prints.

LG Optimus G will go on sale in South Africa in February 2013.

Key Specifications:

  • Chipset: Qualcomm Snapdragon™ S4 Pro processor with 1.5GHz Quad-Core Krait CPUs and LTE
  • Operating System: Android 4.0 Ice Cream Sandwich
  • Network: 2G / 3G / LTE
  • Display: 4.7-inch WXGA True HD IPS+ (1280 x 768 pixels) / 15:9 ratio
  • Memory: 32GB
  • RAM: 2GB DDR
  • Camera: 8.0MP rear/ 1.3MP front
  • Battery: 2,100mAh (570Wh/L) / Talk time: 15 hours / Standby: 335 hours
  • Size: 131.9 x 68.9 x 8.45mm
  • Weight: 145g
  • Other: Bluetooth 4.0, Wi-Fi, USB2.0 HS, A-GPS, MHL and DLNA, NFC