EA Sports FIFA 13 Poised for Historic Opening

Anticipation Peaks With 4.6 Million Fans Playing Demo And Over 1 Million Pre-Orders Worldwide

September 28, 2012

Anticipation Peaks With 4.6 Million Fans Playing Demo And Over 1 Million Pre-Orders Worldwide 

Electronic Arts Inc. (NASDAQ: EA) announced today that EA SPORTS™ FIFA 13 is available in retail stores now in South Africa, and as a digital download through Origin™.

Anticipation for FIFA 13 points to a historic opening expected to be the biggest sports videogame launch ever. More than 1.3 million* games (and counting) have been pre-ordered worldwide, while over 4.6 million** fans—the most ever for an EA SPORTS game—in 123 countries have played the demo for the PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system, and PC. This represents a 42 percent increase year-over-year in demo users worldwide.

Social media indicators are revealing massive interest and momentum in the game. The EA SPORTS football community on Facebook at http://www.facebook.com/easportsfifa has surpassed 10 million Likes, and according to Brandwatch, FIFA 13 was mentioned every 1.3 seconds^^ on Twitter, YouTube and other social media platforms in the three days after the demo launched.

FIFA 13 is already a critical success with 40 review scores of 90 out of 100 or higher. In Spain, Eurogamer awarded FIFA 13 a perfect 100 score, while Vandal.net (94/100) described the action as “close to perfection.” In Italy, FIFA 13 earned 95/100 from Multiplayer, who called the game the “best FIFA ever.” In France, JeuxVideo Magazine (90/100) said “FIFA 13 approaches a form of perfection,” while UK magazine GamesMaster (91/100) called it “football perfection.”

FIFA 13 will once again give players all over the world the opportunity to compete to become a true FIFA World Champion by competing in the FIFA Interactive World Cup, one of the in-game modes. The tournament broke its own competitor record last year with more than 1.3 million registered players all over the world.

FIFA 13 trailers, screenshots and fact sheet are available at http://info.ea.com.

FIFA 13 will be available for the PlayStation 3 with PlayStation Move support, Xbox 360 with Kinect™, PlayStation®Vita handheld entertainment system, Nintendo Wii™ console, PC, PlayStation®2 computer entertainment system, Nintendo 3DS™, and PSP® (PlayStation®Portable) system and November 18 on Nintendo Wii U™ system. The game is available on the App Store for iPhone®, iPad®, and iPod touch®. FIFA 13 has been rated PG by the Film and Publication Board (FPB) of South Africa.

Join more 10 million fans in the EA SPORTS football community at http://www.facebook.com/easportsfifa or follow us on Twitter at www.twitter.com/easportsfifa.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™, and Fight Night boxing. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com.

* according to internal sales data as of September 25, 2012 in NA, and Sept. 22 in EU

**Between Sept. 11-25, according to internal data

^^ According to Brandwatch between Sept. 10-12, 2012