Samsung Targets Quality and Convergence with New A4 Colour Laser Line up

Samsung’s new multi-function printers offer complete technology convergence

October 31, 2012

Samsung’s new multi-function printers offer complete technology convergence

Samsung Electronics Co. Ltd, a global leader in digital media and digital convergence technologies, has today launched its new A4 colour laser printer line up.

Samsung showcased the complete range of new A4 multi-function printers (MFP) at the Johannesburg launch, held at Urban Tree in Sandton. Designed with both single users and businesses in mind, and based on in-depth customer research, Samsung’s latest innovative printing solutions offer users total technology convergence.

Says Mike Van Lier, Business Leader for IT Solutions at Samsung South Africa, “We are extremely pleased with our new range of colour laser printing technologies and are confident they will offer added value to our existing product line up whilst addressing customer trends in printer usage.”

Samsung’s new multi-function printing series includes eleven new devices designed specifically for small businesses (CLP-36x series, CLX-3305 series, CLP-415 series, CLX-4195 series) and large corporate enterprises (CLP-680ND and CLX-6260 series) with all devices boasting printing speeds of 18 to 24 pages per minute.

Samsung printers have seen a great deal of success in recent years with its monochrome laser offerings receiving eight Buyers Lab awards including ‘Picks’, ‘Line of the Year,’ and the ‘Outstanding Achievement’ award for its Easy Eco Driver.

Exceptional Colour Quality
The new models are all equipped with Samsung’s most advanced colour printing technology. By applying Samsung’s latest image processing technology ‘Rendering Engine for Clean Pages (ReCP),’ they now offer crisper and more vivid print and scan results. When printing, colour edges and text/graphic clarity are amazingly enhanced. The new Polymerized toner delivers extremely sharp professional image qualities for maximum results.

Effective Cost Control with Award Winning Easy Eco Driver
Cost is an important aspect in the B2B business, and with Samsung’s award winning Easy Eco Driver* enterprises can effectively manage printing options and save overall total cost of ownership (TCO) by an average of 20%, disabling unnecessary text, images or space prior to printing. The Eco-simulator within the driver allows customers to set up their preference and shows how much toner, electricity and paper have been saved in real-time, depending on the settings of the user. In addition, the one touch Eco-button instantly activates previously set Eco-printing function.

Print From Any Device
Samsung Easy Mobile Print enables printing and scanning from any mobile device with Samsung’s network/wireless printers. Users are able to print images, PDFs, web-pages and office documents. The Samsung Mobile Print application can be easily downloaded to the users’ smartphone or tablet. The application supports Android, Windows and iOS smartphones. With Wi-Fi Direct, there is no need for a router; The Mobile device can connect directly to the Print Device.

Smart Business Solutions for a Smarter Working Environment
Integrate your documents into a digital workflow for faster, cost-efficient processing and sharing. Samsung’s SmarThru solution captures paper documents digitally for fast, accurate, electronic archiving, indexing and file searching. In addition, SmarThru simplifies information sharing across different departments through the direct application on fax, FTP, print, e-mail and Microsoft SharePoint. The solution allows reduction of costs by eliminating wasteful manual filing and searching.

Samsung SyncThru solution allows easy management of printers and other devices within a business, raising productivity through optimization of the printing environment – a true device management solution from job accounting control to hardware eco-settings not only from PCs but also from any mobile devices such as smartphones and tablets.

Compact and Ergonomic Design
Through the convergence of technology and design, Samsung Printers are now more compact and lighter than existing competitive models, leaving maximum office space for other purposes.

The Samsung Design Team created a new compact design by separating the interface and storage zone of a printer, providing a cleaner compact look and ergonomic characteristics. Apart from the external aspects the user interface (UI) has also been renewed by implementing a 4.3-inch touch screen display on selected models.

Reliable and Credible
Samsung Electronics has been manufacturing industry-leading printers for more than 20 years. It laser printers are renowned for their quality, reliability and energy efficiency. Samsung Electronics is also the second largest laser-engine manufacturer in the world, and manufactures approximately 70% of printers in-house—a key factor behind the quality and market success of its laser printer portfolio.

“Our brand is focused on delivering innovate technology and sophistication in design. The new laser printers launched today set a benchmark for this brand focus and continue to show the commitment that Samsung has for our customers in delivering products of the highest quality that deliver on its performance promises to meet local market expectations,” concludes van Lier.

The CLP-365 Series will retail at R1 399 – R1 799, the CLX-3305 Series at R2 599 – R3 399, the CLX-4195 at R5 999 and the CLP-415NW at R2 999.