MTN Renews Radio Sponsorship

MTN have concluded an agreement with the Future Group which extends MTN’s sponsorship of the prestigious MTN Radio Awards for a further 3-year period.

November 16, 2012

MTN, sponsor of the MTN Radio Awards since their inception in 2010, have concluded an agreement with the Future Group which extends MTN’s sponsorship of the prestigious MTN Radio Awards for a further 3-year period.

“We have a long and happy association with radio, it’s always been a vital element of our entire media mix,” says Serame Taukobong, Chief Marketing Officer of MTN SA. “The MTN Radio Awards is an excellent opportunity for us to build and extend upon our relationships and associations within the radio industry. The underlying theme and purpose of the awards is to encourage and promote excellence – a value that resonates with our brand.”

The MTN Radio Awards have found traction within the radio industry with entries having more than doubled each year since 2010. The 2012 awards attracted more than 866 entries and almost 1000 guests attended the Gala Awards Banquet.

“MTN’s continued sponsorship of- and commitment to- the MTN Radio Awards will enable us to grow the awards even further and to progress the Awards programme,” says Lance Rothschild, CEO of the MTN Radio Awards. “We are constantly engaging with a broad range of stakeholders in the radio industry with the aim of refining the programme. We hope to attract even more entries in the 2013 Awards and to grow the programme and the relevance of it in the coming years.”

The 2013 MTN Radio Awards will be presented on 13 April at the Sandton Convention Centre. Refer to the website at www.mtnradioawards.com for further details.