Samsung unveils Evolution Kit at CES 2013 to complete an evolving Smart TV

With world’s first Evolution Kit, a true Smart TV that provides the latest features and services every year in the fast-changing IT environment

January 15, 2013

With world’s first Evolution Kit, a true Smart TV that provides the latest features and services every year in the fast-changing IT environment

Samsung Electronics Co., Ltd. announced its Evolution Kit at the 2013 International Consumer Electronics Show (CES) last week in Las Vegas. The Evolution Kit, which had been introduced for the first time at CES 2012, is an innovative concept that enables Samsung 2012 Smart TV to evolve into Samsung’s new 2013 Smart TVs. By simply attaching the Evolution Kit device into the back of a Samsung Smart TV, consumers can enjoy the latest features that the 2013 Smart TVs have to offer.

With hardware enhancements, such as CPU, memory and GPU up to the level of the latest Smart TV, users can enjoy faster speeds for browsing the Internet and multitask by using apps while watching TV. In addition, Samsung’s Smart Interaction features such as voice control and motion control will be enhanced. Once the Evolution Kit is attached to the slot, 2012 Smart Hub is transformed to the 2013 version. Every year, consumers will now be able to enjoy the latest services with Samsung’s Smart TVs.

The actual figure of Evolution Kit was finally revealed for the first time at CES 2013. Samsung will demonstrate the wonderful change that with its attachment to the TV, the new 2013 Smart Hub shows five different panels where consumers can enjoy a wide range of content including Live TV programmes, VODs, apps and Internet.

The Evolution Kit is the optimal solution for users as it allows them to always experience the latest service of Samsung Smart TV with their existing 2012 Smart TVs, even where hardware or software specifications will continue to improve in the future.

“The Evolution Kit has opened a new era of Smart TV and completed a true Smart TV experience with its innovative concept, which fits well within the rapidly changing IT environment” said Justin Shaw, Business Leader for Visual Display at Samsung Electronics. “Consumers can enjoy the latest features and services every year without having to purchase a brand new set. Samsung Smart TV users will enjoy timeless TV that transcends time, with the Evolution Kit.”

Full details, video content and product images are available at the Samsung microsite at: www.samsungces.com or mobile site at: m.samsungces.com as well.