Mediatech Africa gears up for 2013

Industry heavy weights and enthusiasts in audio visual and broadcasting arenas find themselves in eager anticipation of Africa’s most successful technology trade show.

February 26, 2013

Industry heavy weights and enthusiasts in the live entertainment, audio visual and broadcasting arenas already find themselves in eager anticipation of Africa’s most successful technology trade show. With a diverse selection of products and the latest technologies in media and entertainment, Mediatech Africa promises an engaging showcase.

Local and international visitors have the opportunity to network and interact with some of the biggest names in advanced technology, including management and manufacturing executives. Following the success of 2011 when the expo hosted 6 395 visitors and represented over 800 brands, this year’s show hopes to attract even more visitors, with a bigger African contingent. Among the list of confirmed exhibitors are: Viva Afrika Sound and Light, Extron Electronics, Technology Innovated Distribution, DWR Distribution, AV Systems, Concilium Technologies, Inala, Audiosure, Sound Harmonics, Matrix Sound, Macro Video and Telemedia.

Here is what previous exhibitors had to say about the event:

Trevor Peters, Matrix Sound
“Our participation in Mediatech has in the past led to us closing deals with clients who otherwise would not have had the opportunity to see and hear our product. We choose very carefully where to spend our money when it comes to exposure and let’s face it, with Mediatech most of the work is done for you with regards to reach in the market. The sheer number of people attending the show makes exhibiting worthwhile; companies who do not necessarily wish to spend money on large spectacular stands are afforded the opportunity to stand shoulder to shoulder with the heavyweights in the industry and show what they have on offer. In my opinion, this is what makes Mediatech successful.

Bruce Genricks, Managing Member of Electrosonic South Africa
“Initially Mediatech felt a lot more broadcast orientated, but as it’s developed over the past few years it’s fantastic to see that it’s become a lot more AV representative than it was before. There are now much bigger platforms in the AV and entertainment lighting sectors, allowing for good networking opportunities and a renewal of acquaintances and associates. With Johannesburg being the economic hub of our industry, it offers a chance for local and out of town integrators to keep up with industry trends and products. We are looking forward to seeing more visitors from Africa and creating new business leads this year”.

Steve Alves, Concilium Technologies
“We found the Mediatech 2011 show to be one of the best yet, and we were able to engage productively with all of the broadcasters and production facilities during the three days, while cementing new relationships as well.
The resources committed by our overseas partners was testament to the fact that they view Mediatech as a significant event on their calendars, that was evidenced in the large contingent of overseas experts who assisted with demonstration of the award winning products from Harris, Ross, Hightech and DK technologies, among many others”.

Duncan Riley, DWR Distribution
“Mediatech is a wonderful networking experience as well as a platform to showcase your products. For visitors, it’s the opportunity to meet the faces behind the brands, to meet up with international representatives and to see the latest equipment available, which is on par with the world. The groundwork that goes into Mediatech behind the scenes is phenomenal. This includes extensive advertising and an awareness campaign, making sure stands are full and ensuring feet walk through the door. The exhibition has grown in leaps and bounds, and there is a buzz with a new-found interest from international guests. It is a privilege to be part of Mediatech. The marketing is good, there is a fantastic atmosphere and it’s an opportunity to show off products.”

Colin Wainer, General Manager of Broadcast Division, Inala Technologies
Since the inception of Mediatech Africa, Inala Broadcast has participated at all of the exhibitions. The attraction of customers to Mediatech is largely dependent on South African customers, of which the market that we address, is covered by the three main broadcasters, namely the SABC, M-Net and E-TV. Inala Broadcast’s participation is based on presence and networking. We also use Mediatech to showcase our professional broadcast range of products such as JVC Professional. In 2011 we had a new company Aviwest on our stand demonstrating Digital Mobile News Gathering (DMNG) technology which is able to stream H.264 video down to a head end over 3G/4G and Wi-Fi networks, which proved to be very popular with the broadcasters. We were pleasantly surprised by the amount and quality of the attendees over the three days and their interest shown”.

Overall the trade show is set to be a pivotal meeting place for anyone in the world of media and entertainment technology, inspiring forward thinking and interaction through a dynamic, engaging environment. Be a part of the action from 17 – 19 July at the Coca-Cola Dome, Johannesburg, South Africa and register free online at www.mediatech.co.za before the 7th July to avoid paying R50 at the door.

For booking enquiries contact Simone de Beer on +27(0)11 025 3180 or email [email protected].

For more information visit www.mediatech.co.za.