WD’s My Passport Ultra offers consumers ultimate mobile storage solution

WD today announced the availability of the My Passport Ultra line of portable hard drives, which combine additional layers of data protection with super-fast USB 3.0 connectivity.

May 15, 2013

WD a Western Digital (NASDAQ: WDC) company, today announced the availability of the My Passport Ultra line of portable hard drives, which combine additional layers of data protection with super-fast USB 3.0 connectivity, a slim, compact design and four colour choices to offer mobile consumers the safest and easiest way to protect their digital content while travelling. Available in 500 GB, 1 TB and new 2 TB capacities, My Passport Ultra portable hard drives have built-in WD SmartWare Pro backup software with Dropbox integration, hardware encryption and password protection to safeguard against unauthorized drive access. A protective pouch is included with the My Passport Ultra to help shield it from the daily knocks encountered by today’s mobile consumer.

Says Anamika Budree, WD Branded Sales Manager – South Africa, “As the move to a more mobile environment gains momentum, especially in the South African environment, and users start moving towards thinner and lighter devices such as Ultrabooks, WD is taking mobile storage to the next level with additional functionality, security and convenience, ensuring data is protected and backed up. With My passport Ultra backing up is quick and effortless and its compact design makes it the ideal travel companion for your notebook or Ultrabook.”

“WD’s My Passport Ultra combines USB 3.0, a range of colours and capacities and the best software and hardware functions currently found in our line of My Passport portable storage drives to create the ultimate portable digital safe for today’s active consumer,” explained Jim Welsh, executive vice president and general manager of WD’s branded products and consumer electronics groups. “Adding WD SmartWare Pro technology with auto backup and password protection to one of the industry’s fastest interfaces and largest capacity drives gives consumers the convenience and peace of mind to enjoy, share, and protect their personal digital content everywhere they go.”

Pricing and Availability
My Passport Ultra portable hard drives are protected by a 3-year limited warranty and will be available in South Africa in the next quarter at selected retailers. My Passport Ultra 500 GB will retail for R799.00, the My Passport Ultra 1 TB will retail for R1099.00 and the My Passport Ultra 2 TB will retail for R1 999.00. All pricing is inclusive of VAT.