Cell C and TRACE on the hunt for SA’s hot musical talent

Cell C is pleased to unveil its partnership with TRACE Urban in a bid to unlock SA’s musical talent.

September 17, 2013

Cell C is pleased to unveil its partnership with one of South Africa’s most popular music channels, TRACE Urban, in a bid to unlock SA’s musical talent.

With over six million viewers monthly and the accolade of the Sunday Times Generation Next award for “coolest music channel” four years in a row, TRACE Urban is the ideal partner for Cell C to not only reach the much sought after youth market, but also create a platform for aspiring South African singers to showcase their talent.

The partnership kicked off on Sunday 15 September with the launch of the TRACE Stars competition sponsored by Cell C and in partnership with Nokia, which will run until 8 November. The competition is only open to Cell C subscribers, and numbers ported to Cell C will be eligible for entry.

“Cell C is pleased to be able to show South Africa the wealth of talent that exists within our shores. We couldn’t have chosen a better partner to do this with than TRACE Urban,” says Jose Dos Santos, Cell C Chief Commercial Officer.

“This competition demonstrates TRACE’s strong commitment towards South Africa’s rising stars. We know for sure that South Africa has great music talents. With TRACE Stars it has never been so easy to enter a music competition and possibly become the next big star,” says Olivier Laouchez, CEO of TRACE

For the next three months, Cell C customers can call 084 12 TRACE (0841287223 – at 99c per minute on per second billing) where they can record their song. Tracks should be no longer than two minutes. Within 24 hours, their song will then be uploaded to the Web site and mobi site where the public can go and rate their tunes. The aspiring artists will also be able to link their songs to their social media pages.

The ten best entries will be selected by a panel of judges and will be announced on 15 November. These ten finalists will be promoted on TRACE urban and the Web. The public will vote for their favourite entry by SMS and the winner will be announced at a Grand Finale event on December 21st in the presence of Wyclef Jean, who will be the President of the jury.

The winner will walk away with a prize valued at over R500 000, which includes: R100 000 in cash; a recording contract with Universal Music; a trip to the US to be mentored by Wyclef Jean; and the production of his/her own music video.

For more information visit www.tracestars.co.za, www.cellc.co.za/tracestars or www.cellc/mobi/tracestars