Epson distributor, Raluca, exceeds sales targets for first year in operation

Raluca, the first 100% black, woman-owned Epson distributor, has exceeded its sales targets in its first year of operation.

September 26, 2013

Distributor agreement expanded to include Epson’s projector range

Raluca, the first 100% black, woman-owned Epson distributor, has exceeded its sales targets in its first year of operation since its appointment as a specialist distributor of Epson’s large format, commercial and industrial printer and consumable ranges in September 2012.

Raluca has exceeded its turnover forecasted on the Epson LFP, industrial and commercial range by over 180%, and on the consumable range by over 160%.

CEO of Raluca, Kabelo Ramasedi, says the company achieved these impressive results through a careful mix of passion, dedication and good old-fashioned hard work, along with great technical support from the Epson team.

“Launching a business at a time when consumer and business spending had taken a downward turn may have seemed like an extremely bold move, but we quickly found our niche in the market. Our knowledge of the printing industry, passion for the Epson products that we sell and commitment to excellent service delivery has ensured that we steadily grow our customer base,” adds Bernadette Thompson, managing director of Raluca.

While Raluca distributes products from the entire Epson Surecolor product range, the Surecolor SC T7000 has been its fastest selling product, with 15 units sold since September 2012. This 44-inch large format four colour printer is ideal for applications where speed and economy are paramount, such as CAD, GIS, custom banners, presentations and indoor signage.

As a result of its successful first year, Epson has extended its distributor agreement with Raluca to include its world-leading[1] corporate, education, small business and home entertainment projector range.

“Bernadette and her team have proved to be outstanding Epson brand ambassadors in South Africa. It made perfect sense to extend Raluca’s distributor agreement to include our projectors as well,” says Kelvin Reynolds, general manager of Epson South Africa.

“We look forward to working closely with the Raluca team to help grow its business and further expand Epson’s South African market share over the coming year,” he concludes.