The Entertainer provides a digital experience with new smart phone app
Since its launch in Cape Town in January 2013 the Entertainer book containing two-for-one offerings from well-known dining, leisure, entertainment, and hotel brands, has been hugely successful in the South African market. Based on the same buy-one-get–one-free model of the book format, the Entertainer is launching a Smartphone app, making the same offers from the book more convenient and always accessible in the palm of your hand.
The app will be available for free download across all app stores (including iTunes, Blackberry and Google Play) from 1 October, and will feature Entertainer offers in both Cape Town and Johannesburg. Consumers who download the app will be able to immediately access and redeem 5-8 buy-one-get–one-free trial offers for each city. These initial 5-8 free offers will be refreshed monthly, and users will receive an additional 5-8 refreshed offers from different merchants in November and again in December.
“Due to the great success of the Entertainer Cape Town book, we felt it fitting not only to launch in Johannesburg, but also to launch in mobile format too – offering both Cape Town and Johannesburg consumers the option to trial it for free,” says Donna Benton, CEO of the Entertainer.
Serving the instant gratification market of today’s era, the offers are redeemable immediately, once downloaded. “Consumers will be able to browse offers based on location and merchant, making total sense since the smartphone is utilised for practically everything nowadays,” Benton continues. “Not only will you be able to see an image and description of the merchant outlet in question, you’ll also be able to redeem your offers directly from your phone – no muss, no fuss!”
In order to redeem your offer when at a merchant, a four digit PIN associated with your account is required to be entered, upon which the merchant then enters a four digit PIN associated with its account. Quick and easy with no hassle of carrying paper vouchers in your wallet or even worse, forgetting your vouchers at home!
Want to browse more offers associated with a specific merchant or brag about your incentive redemptions with family and friends over social media? No problem, the Entertainer has got that covered too. Now there is no reason to not get out and about, explore new destinations or just frequenting your favourite spots more often.
For information on the app and the offerings within your city, please visit www.theentertainerafrica.com/jozie, and www.theentertainerafrica.com/capetown. Alternately, the app is available directly on the iTunes app store, Google Play, and BB World.