Xerox a platinum sponsor for 2014 Africa Print Expo

Bytes Document Solutions will be a platinum sponsor for the 2014 Africa Print Expo and its regional roadshows.

January 21, 2014

Bytes Document Solutions, the authorised Xerox distributor in 26 sub-Saharan countries, will be a platinum sponsor for the 2014 Africa Print Expo and its regional roadshows.

This will be the fifth year that Xerox has sponsored the event and its continued support signals the company’s commitment to a long term association with the leading commercial and digital print expo in Africa.

The expo is the ideal platform for Bytes Document Solutions to showcase its innovative range of Xerox document equipment, software solutions and services. This year, the Africa Print Expo, taking place 2-4 July 2014 at the Gallagher Convention Centre, will be co-located with FESPA Africa, which will showcase all aspects of wide format digital printing, garment decoration, screen printing and signage.

“We are extremely proud to have the leading international brand Xerox on board as a sponsor and believe this further enhances the expo’s reputation as the leading expo in Africa,” says Dyelan Copeland from Practical Publishing, Africa Print Expo organiser.

“Xerox has reaped invaluable brand awareness and exposure from being a major sponsor and exhibiting at Africa Print and Sign Africa expos over the past few years. Despite the fact that product information and virtual demonstrations are available, people generally prefer to see real products and meet and consult with real people who back those products,” says Paul Haglich, marketing manager for production systems at Bytes Document Solutions.

“We see this as a partnership with the organisers, Practical Publishing. We rely on them to organise events that will attract the right calibre of visitor and we ensure that our participation contributes innovative developments for the industry that we serve.”

“Many prospective customers prefer to have a first-hand opportunity to test files on a particular product and speak to technical staff regarding more in-depth details of the equipment they want to acquire. Quite often, entrepreneurs who ‘browse’ at these shows see something being produced by a product and this sparks off a business idea that they would not have considered had they not been exposed to such products at the Africa Print Expo.”

‘It’s also a ‘two way street’ with major manufacturers being a draw-card for attracting decision-makers and influencers as they expect to see new industry developments and innovations being showcased by leading vendors/suppliers and this information is used in their strategic planning for their own organisations,” concludes Haglich.