Xerox and the Golden Lions join forces again

Xerox is pleased to announce a new 3-year title sponsorship agreement with the Golden Lions Rugby Union for the Currie Cup tournament.

February 21, 2014

Xerox, distributed to 26 sub-Saharan countries by Bytes Document Solutions (BDS), is pleased to announce a new 3-year title sponsorship agreement with the Golden Lions Rugby Union for the Currie Cup tournament.

This three-year deal will see a substantial investment from Xerox Corporation and Bytes Document Solutions and will establish Xerox as the naming rights sponsor of the senior Golden Lions team for the 2014 to 2016 competitions. Xerox and the GLRU have had a long standing partnership that dates back as far as 1993 and in recent times as title sponsor of the Lions from 2003 to 2009.

“The sponsorship of the Lions is a powerful and effective way of strengthening the Xerox brand and gives us enormous value across the continent and abroad,” says Johan Basson, CEO of Bytes Document Solutions. “We are delighted to re-establish our long-standing relationship with the Golden Lions team. 2014 is also an important year as it marks the 50th anniversary of Xerox in South Africa and there is no better time to make this announcement.”

Basson notes further, “We believe that this is not just a sponsorship but an opportunity to partner. During previous years community involvement was at the heart of Xerox’s sponsorship and we will again ensure access to this much-loved sport by local schools and young talent. Renewal of this partnership is indicative of Xerox’s commitment to developing rugby at grassroots to national level.”

“BDS’s mission is `to help people find better ways to do great work` and if our rekindled support of the Golden Lions helps them to do just that, we will very soon see the Lions taking up the number one position in the competition,” concludes Basson.

Mark Duffelen, the Regional General Manager of Xerox MEA (Middle East & Africa) reaffirms Basson’s sentiments. “Xerox takes great pleasure in once again sponsoring the Lions for the Currie Cup. Xerox has a long standing presence in the South African market and along with our strategic partner, Bytes Document Solutions, we have been bringing world-class solutions and services to our customers. It is that culture of excellence and performance that we wish to highlight and so we have chosen to re-establish our partnership with the Lions, a team that shows the same passion and culture as Xerox and Bytes.”

GLRU CEO, Manie Booysen, is thrilled to welcome Xerox back into the Golden Lions fold and is looking forward to a prosperous partnership in the years to come. “We are delighted that Xerox has decided to once again put their trust in the Lions brand.”