Big Data is brought to life by young local artists

Microsoft South Africa has commissioned six young artists to produce artworks that educate people about the technological tools that can be used to tap into the power of Big Data.

June 18, 2015
Big Data is brought to life by local artists

Microsoft South Africa has commissioned six young artists to produce artworks that educate people about the technological tools that can be used to tap into the power of Big Data.

The works of art that depict Big Data as seemingly meaningless pieces that only make sense or come into focus when technology is used to interpret the artwork.

Cloud by Kgosietsile Ramorola

Microsoft See the Big Picture exhibition - Cloud by Kgosietsile Ramorola

For the piece entitled Cloud, Kgosietsile Ramorola uses a mirror and light to illustrate how Big Data tools can be used to make sense of seemingly meaningless information.

Fly on the wall by Njabulo Mziyane

Microsoft See the Big Picture exhibition - Fly on the Wall by Njabulo Mziyane

Njabulo Mziyane’s piece called Fly on the wall uses a magnification as the tool to show how a small amount of data can make a big difference.

CMYK by Nkululeko Buthelezi

Microsoft See the Big Picture exhibition - CMYK by Nkululeko Buthelezi

The piece CMYK by Nkululeko Buthelezi requires you to align the colours in order to see the picture, illustrating that things are not always as they seem.

Puzzle by Izel van der Merwe

Microsoft See the Big Picture exhibition - Puzzle by Izel van der Merwe

Izel van der Merwe’s piece titled Puzzle demonstrates how small pieces make up the big picture in Big Data.

Security Shadow by Elisma de Villiers

Microsoft See the Big Picture exhibition - Security Shadow by Elisma de Villiers

Security Shadow by Elisma de Villiers emphasizes the importance of using Big Data together with big security.

UV Tree by Jaco Bezuidenhout

Microsoft See the Big Picture exhibition - UV Tree by Jaco Bezuidenhout

Jaco Bezuidenhout’s UV Tree illustrates the way that Big Data can help businesses to grow.

See the big picture

“To most people and organisations, Big Data might be no more than an industry buzzword,” says Kelly Husband, Data Platform Product Marketing Manager at Microsoft SA.

“Technology has the ability to empower people and organisation to see the big picture from the masses of data that is out there.

“Not many people are aware of the power that technology has to manage big data and turn it into meaningful insights and show the big picture.”

All six pieces of artwork form part of an exhibition at the Mr Price Court in Sandton City, running during normal shopping hours between 19 June and 3 July.

Entrance to the exhibition is free for all visitors.