Creatives square off in Adobe’s “bigger & better” gocreate.co.za campaign
May 31st, 2011
• Over R300 000 in software and prizes to be won
• Dax Data official sponsor
The heat is on for creatives in the field of video, web, photography & design to square off & and win their share of over R300 000 in prizes in Adobe’s second annual gocreate.co.za competition, launched in March this year.
Organisers are expecting a “bigger & better” number of entries, largely due to the fact that the format has changed. “We’re expecting a much larger number of participants – over last years’ 3 100 entries – as the categories now include a much broader section of the creative industry, namely: web, design, video & photography,” says Leonard Rabotapi, PR & Marketing Manager for Adobe, Sub-Saharan Africa. “Already there are several interesting photographic entries as well as a high calibre of web, video & design entries,” he says.
Social media will play an even greater role this year as Adobe encourages entrants to lobby for votes using social media tools such as Facebook, Twitter and to use sites such as YouTube & FlickR to host their entries so voters have easier access to their entries.
Rabotapi says entrants will need to obtain a minimum of 100 votes for their entries to be listed in the Hall of Fame and so doing, be eligible for both the weekly spot prizes and the grand prizes. “Social media sites are a fantastic way of exposing their work & getting the votes needed,” he says. Adobe has also created its own Facebook & Twitter pages for the gocreate.co.za competition, which runs until 30 September 2011.
The competition is open to all students and creative professionals across Africa and the rest of the world. The general public is encouraged to participate and vote for their favourites in each of the four categories – and stand a chance to win industry-sponsored prizes. Rabotapi confirmed that the sponsored prizes are mainly focused on encouraging growth and skills development within the creative industry.
Prizes & sponsors
Industry sponsorships have helped boost the prestige of this year’s competition, giving away a total of over R300 000 in prizes, including: an HP Laptop, a Nikon DSLR camera worth R10 000, a Microsoft Xbox 360 console plus Kinect sensor & game, and an Apple iPad.
Registered Adobe Distributor Dax Data has also contributed over R5000 in prizes. “We are happy to support the gocreate initiative”, says Jeremy Matthews, MD of Dax Data. “It’s a great platform for artists to showcase work that might not otherwise be seen so widely.”
Competition closes 30 September 2011
For more information visit http://gocreate.co.za/
To contact Dax Data with regards to finding a partner or for more information on Dax Data’s Adobe Partner Program, visit www.daxdata.co.za
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