Hisense Officially Enters Japan

Mar 8th, 2011

According to Nikkei Newspaper，the most influential economic newspaper in Japan, Hisense will officially enter into Japan’s consumer electronics market on March 12th. Hisense will be the first Chinese LCD TV manufacturer to enter Japan to compete with local brands.

Hisense Japan was established on November 4th, 2010 and the company has since established a partnership with major consumer electronic retail channel Nojima.  After months of preparation, Hisense TVs will be placed in Nojima’s retail stores on March 12th. Meanwhile, many other large chain channels have come to Hisense for cooperation. Hisense Japan targets to sell 500,000 units this year.