Hisense South Africa Officially Launches Brand Promotion Tour

May 17th, 2011

On May 12th, Hisense South Africa held a brand promotion exhibition in the meeting hall of River Club, Cape Town. There were about 80 potential single-store customers and 80 shopping guides invited. The event was one of the most successful since the organization of the Hisense South Africa Eco Product Launch event.

The products displayed in the exhibition included high-end 3D LED flat-panel TVs, multi-door refrigerators, inverter air-conditioners and some small appliances. At the scene, about 20 distributors were in talks with Hisense to buy Hisense’s products.

Within the first quarter, Hisense branded products showed an 80.38% increase, with high-end LED products occupying 17% of the company’s main sales channels.