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MTN ME2U felt the love this Valentine’s Day
February 28th, 2011

MTN subscribers were able to share the love this Valentines Day thanks to 5FM and Metro FM.

MTN joined forces with 5FM’s DJ Fresh and Metro FM’s Unathi and Glen to encourage listeners to enter the “Share the Love” competition from Valentine’s Day until Friday, 18 February. The campaign involved listeners SMSing about CallBack messages they either sent or received. The hype created was exceptional and close to 500 entries were received by 5FM alone.

The best CallBack stories were shortlisted and three listeners were invited to share their stories on air. The best story for that day won a prize valued at R5000; made up of a BlackBerry Bold Smartphone and R1000 MTN Pay as you Go airtime, which was split into R200 denominations sent over a period of five days. The airtime was transferred to the winner daily using MTN ME2U.

“After sending in my story, I received a call saying that I was a finalist and that I was going to be on air with DJ Fresh,” says 5FM winner Denesh Singh from Pietermaritzburg. He adds,”After winning I shared the love with my close friend by sending him the airtime. He was so excited, the transfers ran so smoothly and efficiently and within seconds he had received his airtime. I have been an MTN subscriber for over 10 years now and it has been an excellent 10 years of outstanding service.”

Sam Maluleke from Mokupane says, “Whilst listening to the competition that was running on Metro FM, I decided to enter. Within a few minutes I received a call saying I was a finalist and that I was going to go on air with Unathi and Glen.”

“After I found out that I had won; airtime was sent to me immediately, the process was quick and efficient. I received R200 everyday for the next five days and being the great boyfriend that I am, I shared the love with my girlfriend. I have been a subscriber for over 4 years now, it has been great and I love the ME2U offering,” concludes Sam.

“Thanks to 5FM and Metro FM our loyal MTN customers experienced just how easy and convenient MTN’s innovative offerings are.  Our consumers clearly love sharing airtime with ME2U and MTN prides itself in keeping you in touch with family and friends everywhere you go, “says Mapula Bodibe, General Manager – Consumer Marketing.

Register for Rica wherever you buy an MTN PayAsYouGo starter pack or get an MTN TopUp or MTN AnyTime contract. Registration is free of charge. Just remember to bring your ID book and proof of residential address.

MTN Press Office. http://www.mtn.com
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