Creating your first website is exciting! Getting your passion, side hustle or small business online opens you up to a world of opportunity. Not only do you give existing customers the chance to purchase from you online, but you give a new audience the chance to discover you and your products.
Despite coding still being a highly valuable skill today, it’s not a requirement for us less technologically savvy individuals who need to create a website for a small business. Coding requires specialised knowledge and expertise, vital for large-scale e-commerce operations and app building for example. But you don’t need it to start and build an online presence as an SME.
If you’re a small business owner who needs to get a relatively uncomplicated online offering onto the world wide web, there are other (easier) options. These options are simple, hassle-free and don’t require you to know how to code, or even understand the jargon.
“If you’re a small business owner who needs to get a relatively uncomplicated online offering onto the world wide web, there are other (easier) options”, says 1-grid CEO, Thomas Vollrath. “These options are simple, hassle-free and don’t require you to know how to code, or even understand the jargon.”
Custom web design
Hiring a web designer to custom create your website is ideal if you’re looking to build a more complex website. Perhaps your checkout process requires highly customised choices for customers, or you require more product pages than the average do-it-yourself website builder package can give you. In this case getting someone to create a unique site for you is the best route for getting exactly what you want.
That being said, a custom website design will be the more expensive and time-consuming option, as you’re paying for experts’ time and knowledge to put together your dream website with your unique needs in mind. But if your business is growing substantially and you need a solution that will give your customers an experience that suits them to the tee, custom web design is the way to go.
DIY website builder
On the other hand, if your business is just starting out, or if you require a simple online solution, the do-it-yourself option is very handy. A website builder is an easy-to-use, drag and drop tool that allows you to create your website and go live within hours.
Once you’ve picked your preferred template and theme from the list, chosen images and written your copy, it’s a matter of dropping it all in and moving things around until you are satisfied. No setting up meetings to discuss your ideas with a designer, no back and forth emails to sign off different pages. It’s just you and a template to create a sleek and professional website.
Just remember to bed down your ideas and establish a clear vision before you start. With so many templates available, you can end up getting lost in the process and taking longer than necessary to create your website.
Once you’ve decided on how to go about building your business website, you’ll need to consider both domain registration and web hosting to get your website live and working efficiently. These are both vital elements of getting your website published and ready to bring in customers.
Domain registration allows you to secure your dream website name to help browsers identify and find you online. Web hosting allows your website to go live and be available to customers 24/7. It also includes secure data storage for all your sensitive information.
With both website design and website builder options available to you, your choice really comes down to your available time, budget and how complex your website needs to be. Fortunately, neither option require coding or intensive technical knowledge that may have held you back from creating a business website in the first place.
For more information on how to get your small business online, visit www.1-grid.com.