The ASUS brand is founded on four core values known as ASUS DNA. ASUS DNA comprises \u201cthe 5 ASUS Virtues of Humility, Integrity, Diligence, Agility and Courage\u201d, \u201cFocus on Fundamentals and Results\u201d, \u201cInnovation and Aesthetics\u201d and \u201cLean Thinking\u201d. In order to achieve our vision of turning ASUS into the world\u2019s most admired leading enterprise in the new digital era, our employees are encouraged to practice and develop these four foundational \u201cgenes\u201d.<\/p>\n
ASUS places great importance on employee virtues. Five characteristics have been identified as key to the smooth development of processes and relationships. The five ASUS virtues are:<\/p>\n
Show gratitude and have sincere respect for others
\nInternalize the company\u2019s processes and possess strong team spirit
\nBe sincerely introspective; when facing problems, look into areas of personal responsibility first without blaming others
\nContinuously strive for self-improvement with strong self-motivation<\/p>\n
Be honest, sincere and truthful, and above all, do not attempt to cheat
\nUnderstand and honestly accept one\u2019s own personal strengths and weaknesses
\nDevelop interpersonal relationships without false pretences<\/p>\n
Be willing to spend more time and effort and take responsibility in order to deliver high quality work
\nFocus on cost and crack down on wastage to \u201cget more with less\u201d
\nTake the initiative to pull together every person involved in a project in order to innovate and create maximum customer value<\/p>\n
Be quick to grasp the key fundamentals in any situation
\nBe swift in taking the right actions to create winning results
\nBe quick in discovering opportunities<\/p>\n
Bravely confront difficulties and face challenges
\nDare to go against the grain, be able to drive constructive dialog in the event of disagreement and stick to doing the right things despite criticism
\nNever be hasty in decision making, and execute only after careful thinking<\/p>\n
In order to accomplish the best possible results, ASUS stresses on teaching employees to \u201cThink Through\u201d the big picture, and focus on the fundamentals and results before execution. In short, they must find out the true Purpose behind any task, and to uncover the root cause behind issues, which will then allow them to do the right thing correctly the very first time. In order to accomplish this, employees must start with the Purpose of the task in mind, approach the situation \u201cfrom the Customer’s Point of View\u201d, and take \u201cCost Effectiveness\u201d into consideration while being open to \u201cAlternatives\u201d and acutely aware of \u201cSide Effects\u201d.<\/p>\n
ASUS also places a huge emphasis on Innovation and Aesthetics. Employees are encouraged to strive for technological and aesthetic perfection in everything they do. They are expected to put themselves in customers\u2019 shoes in order to create more value. ASUS employees are also required to apply \u201cGreen-Light\/Red-Light\u201d thinking to each situation. Green-Light thinking involves brainstorming, where every idea and proposal is sent to a \u2018pool\u2019 from which the best solution is eventually drawn. Red-Light thinking, on the other hand, involves constant questioning and adopting a cautious attitude toward every proposal in order to siphon out the root cause of problems and then subsequently obtaining answers. Through such innovative thinking and experimenting\u2014while mindful of the need to meet and exceed the user\u2019s needs and expectations\u2014employees can then develop products that enhance the user\u2019s overall product experience. ASUS relies on Lean Thinking to create the greatest value for its customers. Combining elements of its corporate culture with Lean Six Sigma (LSS) principles, Lean Thinking requires ASUS employees to employ open communication between co-workers of all levels, maximize value in any process chain, cut down on costs and wastage, and constantly seek to improve management processes.<\/p>\n","protected":false},"excerpt":{"rendered":" The ASUS brand is founded on four core values known as ASUS DNA. ASUS DNA comprises \u201cthe 5 ASUS Virtues of Humility, Integrity, Diligence, Agility and Courage\u201d, \u201cFocus on Fundamentals and Results\u201d, \u201cInnovation and Aesthetics\u201d and \u201cLean Thinking\u201d. In order to achieve our vision of turning ASUS into the world\u2019s most admired leading enterprise in […]<\/p>\n","protected":false},"author":28,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-7","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/companies.mybroadband.co.za\/asus\/wp-json\/wp\/v2\/pages\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/companies.mybroadband.co.za\/asus\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/companies.mybroadband.co.za\/asus\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/companies.mybroadband.co.za\/asus\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/companies.mybroadband.co.za\/asus\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":10,"href":"https:\/\/companies.mybroadband.co.za\/asus\/wp-json\/wp\/v2\/pages\/7\/revisions"}],"predecessor-version":[{"id":1736,"href":"https:\/\/companies.mybroadband.co.za\/asus\/wp-json\/wp\/v2\/pages\/7\/revisions\/1736"}],"wp:attachment":[{"href":"https:\/\/companies.mybroadband.co.za\/asus\/wp-json\/wp\/v2\/media?parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\n<\/strong><\/p>\nLean Thinking<\/h2>\n