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SMMEs are key to advancing inclusive growth and development in Africa

Jul 30th, 2019

South Africa and the continent as a whole needs small medium micro enterprises (SMMEs) to thrive, as these entities are key to advancing inclusive growth and development in Africa.

“The potential for the growth of SMMEs in South Africa is enormous, meaning the benefits of this sector cannot be ignored,” says George Masemola, Business Unit Manager at Axiz, SA’s leading value-added ICT distributor.

“At Axiz, we understand that SMMEs are the lifeblood of the South African economy, and began examining ways we could help our SMME partners obtain the skills they really need to tackle the Fourth Industrial Revolution (4IR) and digital transformation.”

“Given the current economic environment, businesses that ignore the SMME sector do so at their peril,” he adds. “In spite of the barriers to entry that SMMEs face,  there is massive room for growth. They have to potential to transform our economy – despite being held back by limited resources in terms of skills and cashflow.”

But in order to do this, they need to improve their reach and expand their companies by bringing their clients products and services that are needed in this digital age, Masemola explains.

He says Axiz introduced a SMME development programme and is in the process of developing it into a full ecosystem of all its smaller entity partners. “Axiz wants to give them a step up, to assist them with taking their businesses to a new level, and to do this, we offer upskilling, marketing and sales, as well as finance,” Masemola explains.

“Furthermore, we offer them access to market, which means our SMME partners can leverage on our existing enterprise partners.”

He says one customer that Axiz has been assisting in this very way, is Corridor Africa Technologies, a leading local information and communications technology solutions provider, that Axiz has helped facilitate with accreditations for Cisco, Dell and HPE.

Driven by a commitment to sound operations, ongoing innovation, and open collaboration, Corridor Africa has established a competitive ICT portfolio of end-to-end solutions in telecom and enterprise networks, devices, and cloud technology and services.

Matone Ditlhake, CEO of Corridor Africa says: “Axiz extended credit and expert support to us, and this, in turn, enabled us to service our clients more efficiently, which helped us to grow our sales. Axis availed to us a high-level team, and provided support in terms of growing our footprint.”

Ditlhake says this enabled Corridor Africa to could go out there and compete effectively on a more equal footing with the more established players in the market. “Moreover, Axiz facilitated the training of our Cisco associates and got them certified as well.”

“We have since grown as an entity and now run a more thriving company with own resources on a more sustainable basis,” Ditlhake adds. “Corridor Africa not only wants to provide a superior service to its customers, we believe in creating innovative solutions driven by their daily needs.”

“Our ICT solutions, products, and services are widely used in the industry, and with the 4IR upon us, Corridor Africa Technologies is well poised to provide innovative and groundbreaking solutions to the country,” says Ditlhake.

Adds Masemola: “SMMEs, are driving the SA economy to new heights, and already provide the vast majority of employment in our country. They bring innovation and healthy competition, and at Axiz, we believe they hold the key to a stronger and more resilient economy. We will continue to do everything in our power to help them reach new heights, and drive our country forward.”

Masemola says Axiz is proud to be part of this programme, which is in line with what the government is trying to achieve in terms of the SMME sector, especially SITA, who already has a variety of programmes in place that are aimed at developing SA’s SMME sector.

“Through our partnerships with OEMs, Axiz has begun a real and sustainable journey for SMME development,” he concludes.