Sony Blu Ray player aims for entry-level market

Sony has announced the release of its most recent Blu Ray player, the BDP-S360

It features 1080p picture quality, a dedicated USB port and 7.1 surround sound via a compatible AV receiver. This can be achieved through newly incorporated DTS-HD and Dolby TrueHD decoding capabilities, the first time these features have been made available on an entry level Blu-ray player from Sony.

“The BDP-S360 is a gateway to a whole new world where movies are a total immersive experience. We believe that the BDP-S360 is a must for every HDTV owner, as it combines sleek product design with high-class performance features,” says Julien Dalle, Senior Business Manager, Home Video Marketing of Sony Europe.

The BDP-S360 is also equipped with Sony’s Precision Cinema HD Upscale technology, which allows it to convert standard definition signals to 1080p, providing a near high definition picture via High Definition Multimedia Interface (HDMI).

Additionally, the BDP-S360 adds Sony’s Precision Drive™ technology, which helps to detect and correct wobbling discs from three directions, supporting stabilisation of the playback of bent or scratched Blu-ray Discs and DVDs. It also supports Deep Colour video output and AVCHD discs encoded with x.v.Color™ (xvYCC) technology.

The Sony BDP-S360 will be available in SA in August this year, at a recommended retail price of R3 599.