World’s First Digital Still Cameras With Back-Illuminated ‘Exmor R’ CMOS Sensor Technology

New Cyber-shot(R) Cameras Excel in Low-Light Performance

Sony today announced two new Cyber-shot(R) cameras (DSC-TX1 and DSC-WX1 models) that provide unprecedented advances in low-light performance with approximately twice the sensitivity of cameras with traditional image sensors.

These Cyber-shot cameras are the first to employ Sony’s new “Exmor R” back illuminated CMOS sensor technology to improve shooting in low-light scenarios, enhancing image clarity and drastically reducing grain.

“Exmor R” Sensor Optimizes Low-Light Performance

Conventional image sensor architecture has required wires and other circuit elements to be positioned above the light sensitive photo-diodes, limiting the imager’s light gathering capability. Positioning these elements behind the photo-diodes, Sony’s “Exmor R” image sensors can gather more light, resulting in approximately twice the sensitivity compared to conventional sensors.

Combining the “Exmor R” technology with hand-held twilight and anti-motion blur modes delivers a breakthrough in low-light photography. Users can now capture images of stunning detail and low noise in scenes with no more than candlelight–without flash or the need of a tripod.

Innovative Sweep Panorama and High-Speed Shooting

In addition to their breakthrough low light performance, these new cameras also include Sony’s Sweep Panorama and 10 frames per second burst shooting features, which were introduced with the Sony(R) DSC-HX1 camera. The TX1 and WX1 cameras offer these features in smaller, more compact bodies that match nearly any unique style.

The TX1 and WX1 Cyber-shot models can take up to 185 and 256-degree panorama shots respectively in one easy press-and-sweep motion with an image size of 7152 x 1080 (ultra wide horizontal).

Tech Savvy Cameras

These cameras include the most recent Sony technology, including, Intelligent Auto (iAuto) mode which, recognizes scenes, lighting conditions and faces, and adjusts settings resulting in clearer images, faces with more natural skin tone and less blur; Face Detection that detects up to eight faces and optimizes focus, flash, exposure and white balance and intelligent Scene (iSCN) that delivers nine Scene Selection modes to quickly adjust for specific shooting conditions.

Pet mode is a new Sony feature that minimizes blur when shooting moving pets. This new mode also reduces glowing pet red-eye.

Pricing and Availability

The TX1 camera will be available in silver, gray, pink and blue this September for about $380. The WX1 camera will be available in black this October for about $350. Pre-sales will start in August. The cameras and a range of accessories will be available online at sonystyle.com, at Sony Style(R) retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.