Samsung appliances on show

Company sets out to highlight more efficient appliances

Samsung Electronics has announced it will attend this year’s Internationale Funkausstellung (IFA) and for the second time will feature a Home Appliances Exhibition.

The event will be held in Berlin from September 4th to September 9th 2009 at the Sommer-Garten Pavilion, next to Samsung’s Digital Media Hall 20.

Focus areas provide visualized interactive living spaces showing Samsung Home Appliances technology making life easier.

In grasping the usage patterns and cultural behaviours of European consumers through various research projects, Samsung has committed itself to creating new appliances and technologies in Europe that answer needs and help in everyday life.

These smart appliances reduce both the time and effort of household chores. Hugely popular in Europe in 2009, Samsung continues to be a top-tier home appliances brand with products such as its side-by-side refrigerators currently enjoying the dominant position for European market share.

Based on this success, the company has announced it will unveil a selection of future home appliances at the IFA show that continue to combine eye-catching design with the cutting edge technologies and environmental concern.