2010 World Cup App to be launched

Sony Ericsson says it is embracing next year’s Football World Cup

Today, Sony Ericsson announced the launch of its Extra Man campaign for the 2010 FIFA World Cup South Africa.

Sony Ericsson will ensure that handsets will be at the heart of the first social networking and media sharing World Cup.

“Our aim is to provide all fans of the 2010 FIFA World Cup a rich and diverse experience including giving away tickets to 2010 FIFA World Cup™ matches.  All of our marketing investment will be used to enhance and improve the fan experience as we believe this is an absolute priority.  We will be working closely with our colleagues at Sony to make this happen and help fans realise their dreams,” said Stephan Croix, Head of Global Marketing Partnerships, Sony Ericsson.

The centrepiece of the fan focused mission will be the launch in 2010 of a football application.  This will provide fans with instant access to football action videos from the World Cup qualifiers and the friendly games in the lead up to the 2010 FIFA World Cup, football news and games.

“We are in a unique position to provide fans with more ways to support their team, be heard and get involved. By listening to these fans, Sony Ericsson will be able to energise and innovate their experience, becoming the channel for fan-generated opinion and content on a global scale,” continued Croix.