McAfee to set up an online community for users to discuss issues
McAfee has announced that it will launch an online support community, enabling customers to interact with other users to resolve issues, share best practices and discuss emerging trends.
McAfee has partnered with Jive Software, a leader in social business software, to develop and host its new community space.
“Sharing information among peers is an increasing preference for our customers and an integral part of our social media strategy,” says Jayson O’Reilly, regional manager for Africa at McAfee. “The new support community will enable us to evolve beyond traditional phone and e-mail based services and focus more on collaboration with our customers through discussions, blogs, wikis, user groups and community polling. The community will tie into our social media presence elsewhere on the Web where customer activity is increasing and provide a hub with the tools to make conversations easier.”
McAfee, which is already monitoring Twitter and Facebook as part of its listening and response system, will launch the online support community in Q4 of 2009. The site will run on Jive’s Social Business Software platform.